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PR for Purpose Driven Companies - Tara Coomans

Tara Coomans, cannabis PR expert, is celebrating another industry accomplishment. The NCIA, the nation’s leading cannabis industry association, has for the second year in a row, named Avaans Media’s very own Tara Coomans to the Marketing and Advertising Committee (MAC). Coomans will serve with an esteemed and select group of 21 other cannabis industry professionals […]

A PR POINT OF VIEW YOU CAN APPRECIATE

modern PR firm characteristics

What does it mean to be a modern PR agency these days? There are 3 characteristics of a modern PR firm. Today’s modern PR firms are trust-focused, digitally savvy, purpose forward, and customer-obsessed. This means modern PR agencies can think long-term while staying nimble enough to be a strategic and operational resource in today’s fast-moving […]