Should You Buy Guaranteed Media Coverage?
Earned Media, Media Relations, Native Content, Paid Media, PR Insights, Reputation ManagementDo you find yourself asking "What will I get for my money if I hire a PR agency?" You might even see offers for guaranteed media coverage. But should PR agencies guarantee media coverage? The reasons the answer is "no" might surprise you. Any…
What is a Boutique Agency and Should You Consider One?
CMO, founder, Hiring A PR Firm, PR InsightsAs you research PR agencies you may see many touting that they are "boutique." What is a boutique agency? A boutique agency is an agency that prides itself on its smaller size, usually under 20 employees. Boutique agencies tend to offer either…
2024 B2B Media Trends Leaders Need Today
Brand Valuation Outcomes, Capital Raise Outcomes, CMO, Competitive Advantage Outcomes, founder, IPO, PR Insights, Recruiting Outcomes, Revenue Outcomes, TrustWith the emergence of ChatGPT, the world is waking up to changes in content. While these disruptions aren't always visible to the average reader, top PR agencies have been aware of these changes for quite some time; well before AI-generated…
3 Media Trends Emerging and Ambitious Brands Need to Know
CMO, Consumer Products PR, Consumer Tech PR, Content Marketing, DTC, founder, Hyper-growth brands, Media Relations, PR Insights, product launch, Public Relations ServicesWhen it comes to media trends emerging and ambitious brands need to know, no one knows that better than top PR agencies. Many things are driving media changes; social media is one. But so is the decrease in advertising revenue for publications,…
5 PR Measurements for Fast-Growing Companies
Capital Raise Outcomes, Hiring A PR Firm, PR Insights, PR Outcomes, Public Relations Services5 PR measurements for Fast-Growing Companies
Here's a question we get asked a lot, in the quick, nimble world of hyper-growth companies how do we measure PR? One of the first questions a prospective PR should ask is "how will you measure success?"…
PR for AI Startups – Is It Too Late?
Artificial Intelligence, B2B-PR, Brand Valuation Outcomes, CMO, Emerging Industries, founder, Hiring A PR Firm, PR InsightsChatGPT was a seismic event for AI PR. AI companies that focused on generating language models for prompts and voice commands were already years ahead. "AI prompts for ChatGPT" topics were all the rage, and for AI startups, that was actually…