Brand Valuation Outcomes

why hiring an experienced cannabis PR firm is important

Why Does Hiring a PR Firm Experienced in Cannabis Public Relations Matter?

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Ask anyone working in the cannabis business, and they will tell you that it is unlike any other. This product isn’t “just another CPG.” It’s an intensely volatile, closely monitored, and strictly regulated sector, and a PR firm experienced…
What makes a hyper-growth business stand out?

What Makes Hypergrowth Businesses Stand Out?

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While there is no blueprint for creating a successful hyper-growth company, many of these businesses share some common qualities that help them stand out in the crowd of tech startups. But first, it’s essential to understand what a hypergrowth…
a leader who is confident in his reputation management program

What is Reputation Management?

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What is reputation management? Reputation management is the art of influencing trust and reputation among stakeholders, such as customers, clients, investors, potential employees, or anyone else affecting a company's success. Reputation management…
2024 B2B media trends emerging industry leaders need today

2024 B2B Media Trends Leaders Need Today

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With the emergence of ChatGPT, the world is waking up to changes in content. While these disruptions aren't always visible to the average reader, top PR agencies have been aware of these changes for quite some time; well before AI-generated…

How Important is Company Reputation?

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Can you operate in a place where you don't have a corporate reputation but still sell products? Absolutely. We see companies like that selling products on Amazon all the time. They're usually the cheapest and accompanied by less-than-credible…

Finding a PR Firm with Experience Relevant to You

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One of the first questions everyone asks a potential PR agency is, "do you have experience in (my industry)?" Hiring a PR firm with experience relevant to you is a multifaceted process, and fundamentally, it's one no one really enjoys. Part…