Brand Valuation Outcomes

5 WAYS PR IMPROVES RECRUITING

5 Ways PR Improves Recruiting

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Ever notice the best people always seem to go to the best companies? Why is that? Reputation matters and PR improves recruiting outcomes. The magical part is this: it doesn't matter whether you're recruiting for executives or recent graduates,…
5 Reasons Why Doing PR is Vital to Success

Why Do PR: 5 Reasons Why PR is Vital to Success

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Do we need PR? Possibly. Possibly not. It all starts with your goals. These are the 5 reasons why PR is vital to growth. Straight up: PR is the only way to differentiate yourself. While it might be tempting for businesses to focus on sales…
what should startups focus on as VC funding shifts

3 Things Startups Focus On as VC Funding Shifts

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As uncertainty rises, funding falls. At least that's what the news would have you believe. But according to Inc. magazine, seed and angel deals are still trending upward, and early-stage companies with proven product are still getting most of…
Purpose Driven Strategies

What is a Purpose Driven Strategy

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What is a Purpose-driven strategy? It's the natural evolution of four converging cultural changes; the first is when social, cultural, and environmental issues became more visible and urgent, followed by consumers who expect brands to connect…
5 competitive advantages of PR

5 Remarkable Competitive Advantages of PR

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Investing in PR is a commitment, so before you get started, it's important to be clear on the competitive advantages of PR. Clarity around these advantages can ultimately help you enhance your overall PR outcomes. Enhance Credibility A…
woman CEO thought leader

CEO Thought Leadership: Why Ambitious Executives Stay Visible

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The role of the CEO is ever-changing and one of the most notable evolutions is the expectation that a CEO be a visible leader. Some of the world's best-known brands just wouldn't be the same without their visible CEOs or founders. Ambitious…