IPO

A woman who is trusted and respected because she built her brand with PR strategies

Building Brand Authority with PR Strategies: The Power of Perception

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The world is hyperconnected, and perception reigns supreme. How stakeholders like consumers, investors, and even employees view organizations can make or break their success. Enter public relations, where strategic communication and the power…
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Navigating the Pre-IPO: Strategies for Effective PR Engagement

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An IPO is arguably the most important phase in a company's history. Befitting its importance, preparing for an IPO should happen years in advance, especially from a reputational point of view. The last thing you want to do is wait until three…

Why Is PR So Expensive?

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I have a friend who once described PR as the "dark arts," and while I completely disagree with that assessment, what he was getting at is he really didn't understand how PR works. Reputable PR firms are the opposite of "dark arts"; they're very…
Today's PR Trends

Today’s PR Trends: Emerging Techniques & Tactics for 2024

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What's happening in PR that you need to know about today? PR is a dynamic and powerful tool that can be leveraged for almost any audience, whether they be buyers, investors, or consumers; every one of them is influenced by the media. It's important…
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Growth Strategies for B2B Tech That Improve Reputation

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With 2023 in the rearview mirror, the collective attention of B2B tech companies turns to 2024. While the Fed is looking to drop rates in 2024, and that may help out startups looking for venture capital, there are still many strategies that…
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Securing Capital Through Investor Confidence

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While the wild days of 2021 are firmly behind us, investors are starting to get back in the saddle, and there are positive signals for 2024, including fintech and other emerging tech like AI. Because there isn't as much money in the pool, attracting…