Building Brand Authority with PR Strategies: The Power of Perception
Artificial Intelligence, B2B-PR, Cannabis, CMO, commercial drone pr, Emerging Industries, FinTech, founder, HealthTech, Hiring A PR Firm, Hyper-growth brands, IPO, M&A Outcomes, PR Branding, PR Insights, Public Relations Services, TechnologyThe world is hyperconnected, and perception reigns supreme. How stakeholders like consumers, investors, and even employees view organizations can make or break their success. Enter public relations, where strategic communication and the power…
Why Is PR So Expensive?
B2B-PR, Emerging Industries, Hiring A PR Firm, Hyper-growth brands, IPO, M&A Outcomes, PR Insights, product launch, Revenue OutcomesI have a friend who once described PR as the "dark arts," and while I completely disagree with that assessment, what he was getting at is he really didn't understand how PR works. Reputable PR firms are the opposite of "dark arts"; they're very…
Today’s PR Trends: Emerging Techniques & Tactics for 2024
B2B-PR, Consumer PR, Content Marketing, Emerging Industries, Hiring A PR Firm, IPO, M&A Outcomes, PR Insights, PR Outcomes, product launch, Recruiting Outcomes, Revenue Outcomes, Social Impact, TrustWhat's happening in PR that you need to know about today? PR is a dynamic and powerful tool that can be leveraged for almost any audience, whether they be buyers, investors, or consumers; every one of them is influenced by the media. It's important…
Growth Strategies for B2B Tech That Improve Reputation
Artificial Intelligence, CMO, Emerging Industries, founder, HealthTech, Hyper-growth brands, IPO, M&A Outcomes, Public Relations Services, Technology, UAVWith 2023 in the rearview mirror, the collective attention of B2B tech companies turns to 2024. While the Fed is looking to drop rates in 2024, and that may help out startups looking for venture capital, there are still many strategies that…
Finding a PR Firm with Experience Relevant to You
B2B-PR, Brand Valuation Outcomes, Capital Raise Outcomes, Competitive Advantage Outcomes, Consumer Products PR, Corporate Communications, Crisis Management, Hiring A PR Firm, M&A Outcomes, PR Insights, PR Outcomes, Public Relations ServicesOne of the first questions everyone asks a potential PR agency is, "do you have experience in (my industry)?" Hiring a PR firm with experience relevant to you is a multifaceted process, and fundamentally, it's one no one really enjoys. Part…
How PR Helps Secure Investors
Audience, B2B-PR, Capital Raise Outcomes, CMO, Consumer Products PR, founder, Hiring A PR Firm, IPO, M&A Outcomes, Media Relations, PR Insights, Revenue OutcomesIf you're raising an investment round, you may have considered PR. Whether someone suggested it to you or you're PR curious, you've probably wondered why PR comes up so often when you're seeking investment. From your Series A and beyond, a good…