PR ROI

PR ROI: Measuring What Matters

What is PR ROI? How to Measure Business Impact of PR

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It's a common question, "Does PR actually work, or am I just paying for clips?" That question exists because the industry spent years treating PR ROI as unmeasurable. That was convenient for a lot of agencies. It let them avoid being held…
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What Is Brand Authority Worth? The PR Framework That Builds Trust, Valuation, and Market Leadership

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We used to live in the attention economy. Get eyeballs, get clicks, win. That world is gone. We're in the trust economy now, and AI is the reason. But how should you build brand authority, and what is brand authority worth? Scroll social…
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PR Strategy for Private Equity-Backed Brands During the Hold Period

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If you're a Private Equity-backed consumer brand 18 months into a 5-year hold, the window for building brand authority is narrowing. And if your PR strategy is still built around product launches and seasonal campaigns, you're working against…
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The Difference Between PR for Product and PR for Capital

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When companies begin raising capital, PR takes on a second responsibility.  Most consumer brands build their PR playbook around a single goal: earning the trust and attention of customers. Coverage drives awareness trust, marketing efficiency…
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How Consumer PR and Investor PR Work Together

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Most regulated consumer brands aren't running one communications strategy. They're running two, and most of the time, those two strategies have never actually met. The consumer team is focused on product launches, retail placements, and lifestyle…
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Why Regulated Consumer Brand PR Requires Two Communications Tracks Running at the Same Time

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Most brands think of PR as a single channel, with one voice, one strategy, and one team managing the message. That works well when your only audience is consumers. But regulated consumer brand strategy rarely serves just one audience. If…
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