3 Measurable Ways PR Increases Revenue For Fast-Growing Brands and Emerging Industries

If you’re considering investing in a PR agency for your emerging industry or fast-growing brand, you might wonder what ways does PR increase revenue outcomes and how can you track it?

Your revenue outcomes will vary depending on your strategy and your strategy will determine your timeline; but here are 3 ways PR will increase revenue.

  1. New Customers, Faster

    One way PR increases revenue is with new customers, faster. As a customer, when you come across a website with recent press coverage and you compare it to a competing brand with none, which do you trust more? This is a key differentiator between advertising and PR: PR is 3X more credible than advertising. Increased credibility and trust have real and measurable revenue implications. If you’re watching for increased revenue as a PR result, watch metrics like track time to close, number of visits before a purchase. You can expect to see consistent benefits in those areas if you’re getting regular, on-brand coverage.

  2. Increased Revenue from Brand Loyalty From Existing Customers

    Why does brand loyalty from PR contribute to increased revenue? Well, your customers like knowing they’re buying from a trusted company. A company others see positively. And your positive PR acts as positive reinforcement to their own values and self-image. This is even more important for younger target audiences (GenZ, Millennials). If this is your strategic PR outcome, then we recommend focusing on brand activations, partnerships, and experiences for existing customers. This can be as simple as a surprise gift in a recent order. Or something as extravagant as a collab with a value-aligned super brand.  As you increase your PR coverage,  Are your unsolicited recommendations on social increasing? Are positive reviews increasing? Does customer churn decrease? These are metrics which support increased brand loyalty.

  3. Increase Revenue by Stimulating Desire

    PR increases revenues with timeless and credible coverage. Because PR has is stickier than advertising, you can appeal to your target audience at just the right time. When customers are searching for products, publications frequently appear at the top of the search, and publications are also trusted guides for customers. So you’re right where you want to be in exactly the right buying moment. Priceless.

For more ideas on maximizing revenue by leveraging your PR, check out my interview with Kage Spatz, which originally appeared in Authority Magazine.

Do We Need PR?

Why do PR? These are the 5 reasons why PR is vital to growth.  Straight up: PR is the only way to differentiate yourself. While it might be tempting for businesses to focus on sales and marketing only and, it’s technically possible to operate a business without PR, it’s virtually impossible to become an industry leader or a household name without PR. Emerging industries, which need to establish credibility to investors and consumers, and hyper-growth companies with very ambitious growth plans need PR.

PR is a vital partner to business goals that have long-term effects on the success of a business. These 5 reasons why PR is vital for the success of growing companies. PR adds credibility and authority to emerging industries and hyper-growth brands.

5 Reasons Why PR is Vital for Emerging Industries and Hyper-Growth Brand Success

At Avaans Media, we specialize in emerging industries and hyper-growth brands, be they B2B or B2C. From raising awareness with consistent media placement to aligning social media with your most important key messaging, to crisis prevention and management, having a cohesive and active PR presence is the secret ingredient to building brand equity and awareness. We’re so committed to helping you get to the next level, we base our PR pricing on your strategic objectives.

 

  1. Increase Revenue: Public relations has very real and exciting implications for revenue growth. More credible than advertising PR contributes to increased sales conversion and deal flow improvement, as well as decreasing churn and increasing customer lifetime value (CLTV). Working with your PR firm to develop baselines and KPIs for your business goals not only allows you to see PR’s impact on your bottom line, but also enables your PR firm to develop a strategy that is effective and long-lasting.
  2. Attract Investors: For many emerging industry companies and hyper-growth brands, attracting investment is a key goal for scale. Investors like to see that your product has legs. There is no better endorsement of your product’s potential than media placement. It might be tempting to only use PR after you’ve secured investment, but PR can increase deal flow, give you more brand equity, and improve the quality of investment.
  3. Competitive Advantages: If you’re in an industry where there are a lot of competitors, then you absolutely need PR. PR will help you clarify your messaging and ensure you know where and when you can stand out. Further, in crowded fields, what do consumers do? They Google brands to find reviews and articles. If your brand has this critical 3rd party social proof, it’s a massive edge for your brand.
  4. Recruitment: The best candidates know their value and want to work for companies that are known entities in their industry, no matter whether the job market is tight. Great candidates are rarely interested in growing a business that hasn’t committed resources to growing the business. No one ever became an industry leader by focusing solely on cutting costs. PR shouts from the rooftops: “we’re serious about our future,” and that’s just the message to appeal to the best and brightest talent at all levels.
  5. Attract Acquisition or an IPO: Sometimes the next stage in a company’s growth is an acquisition or an IPO.  For both scenarios, completely integrated PR and marketing efforts are critical. For emerging industry companies and hyper-growth brands, if you’re serious about being acquired or an IPO, AND you want the best price for your company, now is the time to double down on brand equity investment. These strategic objectives require an aligned PR strategy that may differ from what you’ve done in the past. But since our company has done this many times, we can help you navigate the strategy and implement it flawlessly.

Why is PR your secret weapon? These are only the most critical to business goals, there are hundreds of smaller PR advantages that increase revenue and even save you money. At Avaans Media, we’re exceptionally proud of our A-team, a group of experienced and insightful communication experts who never stop working for our clients.  Get started being the most important brand you can be. Contact us today for a discussion about your business goals.

TO IMPROVE BUSINESS OUTCOMES THROUGH ENHANCED AWARENESS. USING CUTTING-EDGE CONSUMER & COMMERCIAL TECH PR  TO DELIVER OVER 1B EARNED MEDIA COVERAGE IMPRESSIONS.

THE PR CHALLENGE

A small but growing air purification company based in Tennessee taps Avaans Media to drive awareness of their 12+ consumer products and 5+ commercial products in a multitude of commercial verticals including travel, schools, sports, and agriculture.

THE PR KUDOS

“Creative and fun to work with, and always fiercely protective of our brand…Tara Coomans is a pure professional who is excellent at her craft. She has assembled a sharp team at Avaans,”


Jeff K.
CRO

“I was initially impressed with Tara’s enthusiasm, communication skills, and professional demeanor when I met her almost 2 years ago. Since working with her, she consistently embraced change with a calm, cool approach while being dedicated to our account during a hyper-growth phase. Her unwavering commitment to our strategic initiatives exceeded anything I ever hoped for from an earned media partner. Organized and diligent, Tara is a top-performing PR pro. She has my highest recommendation and I hope to continue working with her for many years to come.”


Kristen L.
Marketing VP
Retail & Commercial

THIS CLIENT RATED US 5 STARS IN THESE CATEGORIES

Communication

Achieved Results

Responsiveness

Quality of Service

THE PR SOLUTION

Build media awareness through a strategic mix of consumer blogs and digital media publications in lifestyle verticals. Build commerical awareness through heightened awareness of case studies and trust-based owned media including white papers and brochures. Work with social media and ad buy agencies to ensure 360 campaigns.  Ensure national reputation management with media monitoring and on-going strategic counsel. Ensure key messaging consistency through internal training and ongoing media training.

Consumer Tech PR


With over 1 billion impressions in the first 8 months, our CPG PR efforts were a difference maker for this brand. Single day sales from the Today Show paid for over three months of PR services and broke records across the board.

B2B – Commercial Tech PR


With a goal of raising awareness and reinforcing trust, Avaans PR recommended and executed a carefully crafted campaign of owned, earned, and paid media.

NATIONAL REPUTATION MANAGEMENT


Our national brand, competitor and category monitoring informs corporate decisions including partnerships, product development, and U.S. trends in the lifestyle and wellness category. We’re able to zero in on emerging trends before they happen and activate with strategic pitching.

ON-GOING COAST-TO-COAST MEDIA ENGAGEMENT


Activate media calendars with personalized review opportunities for selected journalists weekly, which increased journalistic coverage as well as word of mouth.

OWNED CONTENT DEVELOPMENT


On-brand owned media, including brochures and white paper.

EXECUTIVE BRANDING


Reinforce executive thought leadership through media profiles, speaking engagements, and custom content development including paid, earned, and owned content.

AGENCY & PARTNER COLLABORATION


Work hand in hand with a branding firm to ensure consistent key messaging and partner PR agencies to ensure joint announcements are mutually beneficial.

THE PR RESULTS

1 Billion


Unique Monthly Views Through National Earned Media

150% Sales Increase


Due to a timely and trusted placement on the Today Show our client had their highest single sales day since the company’s founding in 2009.

$2 million


Earned media value in 12 months

25% 


Increase in share of voice against major household brand names.

GreenTech Environmental As See on Today Show
Lifestyle PR Firm in California
PR Firm California

A Hyper-Growth Consumer Tech PR Company Leverages PR to Change the Narrative


Making New CPG Wellness Product Part of Daily Life


Defining Drones in a New Age


Driving Early Education Outcomes Through Social Impact Messaging


Global Tourism: Storytelling in Social Media Across Cultures


Launching a National Brand with Press Coverage


A Consumer Tech Startup Taps Parental Influencers


Launching a Consumer Lifestyle-By Subscription


Consumer Technology PR Brings Home Company Sales Records


Cannabis Beverage PR Sprint Product Launch