Trust

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How to Build Brand Authority in a Regulated Industry

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Compliance controls what a company can say. It has no power over how well-known that company is, how often it shows up, or how consistent it stays over time. That's the ground regulated brands actually compete on: since traditional marketing…
PR ROI: Measuring What Matters

What is PR ROI? How to Measure Business Impact of PR

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It's a common question, "Does PR actually work, or am I just paying for clips?" That question exists because the industry spent years treating PR ROI as unmeasurable. That was convenient for a lot of agencies. It let them avoid being held…
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What Is Brand Authority Worth? The PR Framework That Builds Trust, Valuation, and Market Leadership

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We used to live in the attention economy. Get eyeballs, get clicks, win. That world is gone. We're in the trust economy now, and AI is the reason. But how should you build brand authority, and what is brand authority worth? Scroll social…
a customer shopping a DTC brand

How Hyper Growth DTC Brands Leverage PR

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Three forces are reshaping how hyper growth DTC brands leverage PR in 2026: AI shopping agents, tariff-driven price increases, and TikTok Shop. Clients ask me about all three, and the answer keeps landing in the same place: architecture. Owned,…
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PR Strategy for Private Equity-Backed Brands During the Hold Period

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If you're a Private Equity-backed consumer brand 18 months into a 5-year hold, the window for building brand authority is narrowing. And if your PR strategy is still built around product launches and seasonal campaigns, you're working against…
a woman with her arms gently crossed CMO looking confidently at the viewer.

Why CEOs Are Losing Confidence in CMOs, and How PR Closes the Gap

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A new survey from Boathouse dropped this week, and if you work in marketing or PR, it deserves more than a scroll-past, because CEO confidence in CMO performance is down, but the more interesting take away doesn't fit into the headline. The…
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