Trust

why cannabis brand trust matters more now

Why Cannabis Brand Trust Matters More Than Ever

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Key Takeaways Trust as a Core Asset: In an era of widespread distrust, especially in the wake of crises like the vaping scandal, cannabis brands must prioritize building trust. This trust is rooted in competence and ethics, and is essential…
3 Measurable Ways PR Increases Revenue

3 Measurable Ways PR Increases Revenue

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Key Takeaways New Customers, Faster: PR enhances credibility, making brands more trustworthy compared to competitors without press coverage. This accelerates customer acquisition, as metrics like time to close and purchase visits improve…
Publicity vs PR which is right for you

Publicity vs PR – Which is Right for You

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Key Takeaways Definition and Purpose: Publicity is a specific tactic aimed at gaining media coverage, whether positive or negative, while public relations (PR) is a comprehensive strategy focused on building a positive brand reputation,…
3 tips for cannabis brands to make news

3 Tips for Cannabis Brands to Make News in 2022

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Key Takeaways Align with Purpose and Activism: Cannabis brands should engage in purpose-driven campaigns that resonate with current social causes, ensuring that they genuinely live their values rather than just promoting them. Activism…
psybicilin PR lessons from cannabis

3 PR Lessons Psybicilin Can Learn from Cannabis

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Key Takeaways Build Trust Early: Psybicilin brands should prioritize establishing trust with both regulators and consumers from the outset. This includes avoiding exaggerated health claims and engaging in honest conversations about the…
PR tips for Reputation Management

5 Pre-Announcement Reputation Management and Public Relations Tips

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Key Takeaways Audit Your Online Presence: Before any major announcement, conduct a thorough review of your social media profiles and online presence. Ensure that all content aligns with your brand image and that there are no off-putting…
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