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employee advocacy through corporate communciations

The Single Most Inexpensive Form of Marketing for Startups: Advocacy

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Key Takeaways Empower Employees as Advocates: Leaders can significantly enhance their marketing efforts by fostering a culture that empowers employees to become passionate advocates for the company, which can amplify brand messaging and…
5 marketing & PR trends for 2021 CMOs need now

5 PR Trends CMOs Need to Watch in 2022

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Key Takeaways Techlash and Consumer Engagement: The ongoing distrust in social media requires brands to rethink their online strategies. Engaging consumers through customer service on social media and focusing on smaller, targeted platforms…
building trust with PR

Building Trust with PR in a Volatile Environment

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Key Takeaways Trust as a Vital Asset: In an increasingly skeptical world, trust is essential for companies to succeed. With public confidence in businesses declining, organizations must earn and maintain trust through transparent and ethical…
post-covid marketing and public relations Poodle Mafia

Post-COVID: 10 Marketing Statistics & Strategies to Thrive in 2020 Recession

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Key Takeaways Emphasize Trust and Customer Retention: Building emotional connections with existing customers is crucial. Brands with loyal customers see a significantly higher lifetime value and recommendation rates, highlighting the importance…
brand trust in social media

Brand Trust: Why Disappointing Social Metrics May Be A Good Thing

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Key Takeaways Brand Trust Definition and Measurement: Brand trust refers to the confidence consumers have in a brand, often assessed through metrics like net promoter scores or financial indicators. However, trust is more nuanced and can…
5 emotional triggers in marketing

5 Emotions For Your Marketing & When To Use Them

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Key Takeaways Utilize Fear for Urgency: Fear, particularly "Fear of Missing Out" (FOMO) and "Fear of Isolation," can create a strong sense of urgency and deeper connections. Use fear in your marketing when you have actionable solutions,…
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