Tara Coomans, cannabis PR expert, is celebrating another industry accomplishment. The NCIA, the nation’s leading cannabis industry association, has for the second year in a row, named Avaans Media’s very own Tara Coomans to the Marketing and Advertising Committee (MAC). Coomans will serve with an esteemed and select group of 21 other cannabis industry professionals […]
3 Tips for Cannabis Brands to Make News in 2022
Cannabis, Cause Partnerships, Earned Media, Emerging Industries, Lifestyle, Media Relations, PR Insights, Social Impact, TrustCannabis PR is changing as fast as the cannabis industry is changing. Our 3 tips for cannabis brands to make news and engage journalists include incorporating larger consumer and cultural trends. In order to secure earned media today, cannabis brands need to think competitively and creatively. In order to secure press coverage, tomorrow’s biggest cannabis […]