Trust

why cannabis brand trust matters more now

Why Cannabis Brand Trust Matters More Than Ever

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Cannabis trust is today's most valuable currency. As a country, the U.S. is experiencing what can best be described as the “age of distrust.” While public distrust in institutions has been escalating for at least a decade, according to…
3 Measurable Ways PR Increases Revenue

3 Measurable Ways PR Increases Revenue

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3 Measurable Ways PR Increases Revenue For Fast-Growing Brands and Emerging Industries If you're considering investing in a PR agency for your emerging industry or fast-growing brand, you might wonder what ways does PR increase revenue outcomes…
Publicity vs PR which is right for you

Publicity vs PR – Which is Right for You

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What's the difference between PR vs publicity? At first glance, they look the same. Publicity is a specific tactic to attract media coverage, it might be good or bad coverage. Public relations is a holistic brand-building, loyalty building and…
3 tips for cannabis brands to make news

3 Tips for Cannabis Brands to Make News in 2022

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Cannabis PR is changing as fast as the cannabis industry is changing. Our 3 tips for cannabis brands to make news and engage journalists include incorporating larger consumer and cultural trends. In order to secure earned media today, cannabis…
psybicilin PR lessons from cannabis

3 PR Lessons Psybicilin Can Learn from Cannabis

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Psybicilin is coming in hot as a curiosity in magic mushrooms blossoms. Aside from early adopters, psybicilin is mostly an unknown quantity to most consumers. Now is a great time for psybicilin to learn some PR lessons from cannabis. It won't…
PR tips for Reputation Management

5 Pre-Announcement Reputation Management and Public Relations Tips

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5 Pre-Announcement PR Tips for Reputation Management   If you're ready for a product launch, a funding round, or an executive announcement, now is a good time to look at how other people will see your company when they do more research.   Brush…