Why Cannabis Brand Trust Matters More Than Ever
Cannabis, CMO, Emerging Industries, PR Insights, product launch, TrustCannabis trust is today's most valuable currency.
As a country, the U.S. is experiencing what can best be described as the “age of distrust.” While public distrust in institutions has been escalating for at least a decade, according to…
3 Measurable Ways PR Increases Revenue
B2B-PR, Capital Raise Outcomes, M&A Outcomes, PR Outcomes, Public Relations Services, Revenue Outcomes, Trust3 Measurable Ways PR Increases Revenue For Fast-Growing Brands and Emerging Industries
If you're considering investing in a PR agency for your emerging industry or fast-growing brand, you might wonder what ways does PR increase revenue outcomes…
Publicity vs PR – Which is Right for You
Hiring A PR Firm, product launch, Thoughts, TrustWhat's the difference between PR vs publicity? At first glance, they look the same. Publicity is a specific tactic to attract media coverage, it might be good or bad coverage. Public relations is a holistic brand-building, loyalty building and…
3 Tips for Cannabis Brands to Make News in 2022
Cannabis, Cause Partnerships, Earned Media, Emerging Industries, Lifestyle, Media Relations, PR Insights, product launch, Social Impact, TrustCannabis PR is changing as fast as the cannabis industry is changing. Our 3 tips for cannabis brands to make news and engage journalists include incorporating larger consumer and cultural trends.
In order to secure earned media today, cannabis…
3 PR Lessons Psybicilin Can Learn from Cannabis
Emerging Industries, Psybicilin, Psychedelics, Thoughts, TrustPsybicilin is coming in hot as a curiosity in magic mushrooms blossoms. Aside from early adopters, psybicilin is mostly an unknown quantity to most consumers. Now is a great time for psybicilin to learn some PR lessons from cannabis. It won't…
5 Pre-Announcement Reputation Management and Public Relations Tips
Hiring A PR Firm, PR Insights, product launch, Public Relations Services, Reputation Management, Trust5 Pre-Announcement PR Tips for Reputation Management
If you're ready for a product launch, a funding round, or an executive announcement, now is a good time to look at how other people will see your company when they do more research.
Brush…