Trust

employee advocacy through corporate communciations

The Single Most Inexpensive Form of Marketing for Startups: Advocacy

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Ways for Startups  & Hypergrowth Companies to Inspire Radical Employee Loyalty This presentation will take you less than 5 minutes to get through but will make you re-think your startup marketing efforts permanently. In today's world…
5 marketing & PR trends for 2021 CMOs need now

5 PR Trends CMOs Need to Watch in 2022

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5 PR Trends CMOs Need to Watch for 2022 [6 minute reading time] There's no shortage of uncertainty in marketing and PR planning for 2021. But there are some trends happening that are sure to impact PR and Marketing in 2021. At Avaans PR, CMO's…
building trust with PR

Building Trust with PR in a Volatile Environment

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Building trust with PR is what tomorrow's leading companies are doing today. Trust is a truly earned currency. There's no fast tracking it and it's easier to gain than it is to get back, so trust is a cherished and worthy asset for any company…
post-covid marketing and public relations Poodle Mafia

Post-COVID: 10 Marketing Statistics & Strategies to Thrive in 2020 Recession

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There are TWO keywords for your post-COVID marketing strategy: Trust and Retention 2020 won't be a year any of us forgets anytime soon. Social distancing brought us personal and economic uncertainty that's sure to last through the remainder…
brand trust in social media

Brand Trust: Why Disappointing Social Metrics May Be A Good Thing

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What exactly IS brand trust and how do we measure it? Brand trust is measured in many ways, sometimes we use a metric like a net promoter score. Sometimes the value of a brand is incorporated into EBITA, and we infer higher brand-value equals…
5 emotional triggers in marketing

5 Emotions For Your Marketing & When To Use Them

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Imagine your advertising and marketing becoming 2X more effective overnight. Using emotions in marketing and branding is the key to more effective campaigns According to Roger Dooley, emotional ads work TWICE as well as rational ads. So it's…