Trust

Your Social Media Marketing Plan – Is The Goal Trust or Action?

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Bet your starting to think about next year's social media marketing plan. And as importantly, where will social media marketing fall into the mix? Will there be more? Less? The latest Advertising Trust report from Neilsen may offer some insights…

Word of Mouth Still Leads in Trust & Action

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The latest Advertising Trust report from Neilsen reveals some surprises, but least surprising is the fact that “Recommendations from people I know” is the single most powerful driver to product and brand trust AND more importantly, action…

Why Buying Twitter Followers Is Damaging To Your Brand

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"How can I get Twitter followers fast?" Doing it organically. It's so.... Boring. Hard . Time Consuming. I've heard all those reasons and  more for why businesses and personal brands buy Twitter followers. Lately, in conversations…