Consumer Products PR

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Unveiled: Paid Placements in Public Relations

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As a respected and experienced PR agency, a question we get all the time is, "Can you guarantee coverage?" The answer to this question gets cloudier and cloudier as the media world evolves. First, let me explain that earned media, the most valuable…
man asking if cancel culture is anything to be worried about

What Is Cancel Culture, and Should You Care?

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Have you ever witnessed a brand or public figure suddenly fall from grace, seemingly overnight? Why does this happen, and how does it affect not just the individuals or entities involved but society as a whole? This phenomenon, known as cancel…
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Trends in Natural Products PR

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In an era where sustainability and health consciousness are at the forefront of consumers' minds, natural products have seen a meteoric increase in popularity. This shift has necessitated a unique approach to public relations (PR) within the…
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What Is a PR Stunt?

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Have you ever stopped to think about what makes certain brands suddenly buzzworthy? More often than not, it's a clever PR stunt. In this comprehensive guide, we will look at everything about these stunts - what they are, the rich history of…
female tech CEO with glasses lifting her hands to show why b2b tech PR is essential

3 Reasons B2B Tech PR is Essential

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The digital era has witnessed the burgeoning of technology companies that operate within the B2B realm. Their aim? To provide solutions that make business processes more efficient, streamlined, and profitable. In such a competitive ecosystem,…
cpg product launch PR

3 Great Ways to Use PR for CPG Product Launch

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CPG product launch PR is integral to winning CPG campaigns. A consumer product launch is an essential event for any company–and even more so for consumer packaged goods (CPG) companies. Successful product launches can increase market share,…