Consumer Tech PR

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Health and Wellness Brands Need Investor Visibility Before They Think They Do

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Health and wellness brands become very good at building consumer trust. They have to. When a product affects how someone sleeps or manages a chronic condition, every purchase decision runs through a trust filter. But as a wellness company grows,…
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The Difference Between PR for Product and PR for Capital

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When companies begin raising capital, PR takes on a second responsibility.  Most consumer brands build their PR playbook around a single goal: earning the trust and attention of customers. Coverage drives awareness trust, marketing efficiency…
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How To Measure Healthtech PR Before The Next Raise

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By the time you start preparing for a raise, investors have usually already started forming a view. At some point, usually well before the process formally begins, you’ve been asked to “get PR in place.” Build visibility, shape the…
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How Consumers Decide to Trust a Fintech Brand

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Security better be a given. If your fintech app has real gaps there, trust is the least of your problems. What’s more interesting, and more instructive, is how consumers evaluate trust beyond the basic expectation that security exists. Recent…
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How Consumers Decide Whether to Trust a Healthtech Brand

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Digital health should be a rational category. Clinical evidence, regulatory compliance, product features – on paper, it’s all comparable. And yet, consumers consistently choose one brand over another even when the underlying capabilities…
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Does Thought Leadership for Consumer Products Matter?

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The short answer is yes. But the more useful answer is: it depends on when, for whom, and what you're trying to accomplish. Consumer brands tend to think of thought leadership as a nice-to-have, something you do when you have extra budget and…
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