Consumer Tech PR

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How Do DTC Brands Use PR to Compete With Marketplace Lookalikes?

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A few years ago, a client came to us with a problem. His home goods brand took off during the pandemic. He'd invented the product category, and he'd chosen to stay off Amazon to protect his margins and keep a direct relationship with his customers.…
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How Does PR Help Consumer Platforms Differentiate in a Crowded Category?

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PR helps consumer platforms stand out by establishing credible buying criteria, earning independent coverage, and giving search engines and AI tools a clearer account of what makes the platform different. On March 3, 2026 the FDA sent warning…
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Health and Wellness Brands Need Investor Visibility Before They Think They Do

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Health and wellness brands become very good at building consumer trust. They have to. When a product affects how someone sleeps or manages a chronic condition, every purchase decision runs through a trust filter. But as a wellness company grows,…
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The Difference Between PR for Product and PR for Capital

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When companies begin raising capital, PR takes on a second responsibility.  Most consumer brands build their PR playbook around a single goal: earning the trust and attention of customers. Coverage drives awareness trust, marketing efficiency…
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How To Measure Healthtech PR Before The Next Raise

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By the time you start preparing for a raise, investors have usually already started forming a view. At some point, usually well before the process formally begins, you’ve been asked to “get PR in place.” Build visibility, shape the…
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How Consumers Decide to Trust a Fintech Brand

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Security better be a given. If your fintech app has real gaps there, trust is the least of your problems. What’s more interesting, and more instructive, is how consumers evaluate trust beyond the basic expectation that security exists. Recent…
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