DTC

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How Hyper Growth DTC Brands Leverage PR

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Three forces are reshaping how hyper growth DTC brands leverage PR in 2026: AI shopping agents, tariff-driven price increases, and TikTok Shop. Clients ask me about all three, and the answer keeps landing in the same place: architecture. Owned,…
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Misunderstood: The Role of E-Commerce PR in AI Search

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Most e-commerce brands treat PR like a launch tactic. Send a press release, get a product placement, run an influencer campaign. Done. Repeat next quarter. That's not a strategy, that's a schedule. And right now, it's a missed opportunity that…
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Does Thought Leadership for Consumer Products Matter?

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The short answer is yes. But the more useful answer is: it depends on when, for whom, and what you're trying to accomplish. Consumer brands tend to think of thought leadership as a nice-to-have, something you do when you have extra budget and…
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How PR Impacts Venture Funding for Consumer Brands

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Most consumer brand founders think about PR in terms of product coverage. Get on the Today Show. Land a placement in a gift guide. Build some buzz before a retail launch. And honestly, that's not wrong. Consumer PR absolutely does those things. But…
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10 PR Firms for Regulated Consumer Brand PR

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You're a CMO or Communications Officer at a funded consumer brand. Maybe you're venture-backed approaching a significant milestone. Maybe your PE sponsor is signaling a transaction. Maybe you're heading into a funding round, an IPO, or a market…
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How to Choose a PR Agency for a Regulated Consumer Brand

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Most PR agencies aren't going to tell you they don't understand your category. They're going to take the meeting, talk about their media relationships, and assure you they've worked with brands like yours. What they won't say is that they've…
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