Corporate Communications

How to Build Brand Authority in a Regulated Industry

Competitive Advantage Outcomes, Consumer PR, Corporate Communications, Emerging Industries, Regulated Industries, Thought Leadership, Thoughts, Trust

Compliance controls what a company can say. It has no power over how well-known that company is, how often it shows up, or how consistent it stays over time. That's the ground regulated brands actually compete on: since traditional marketing…

A young female journalist in a casual suit.

Why Regulated Brands Need Earned Media More Than Advertising

Cannabis, CMO, Consumer PR, Consumer Products PR, Corporate Communications, Emerging Industries, FinTech, HealthTech, Public Relations Services, Regulated Industries, Thoughts

Regulated brands can't lean on advertising the way other companies do. Restrictions on product claims mean earned media carries more of the weight. Here's what that means in practice: Advertising controls the message. Earned media supplies…

Portrait of a confident businesswoman looking at the camera

The Difference Between PR for Product and PR for Capital

Brand Valuation Outcomes, Capital Raise Outcomes, Consumer Products PR, Consumer Tech PR, Corporate Communications, Emerging Industries, FinTech, founder, HealthTech, IPO, M&A Outcomes, Media Relations, Pinned, PR Outcomes, PR ROI, Public Relations Services, Regulated Industries, Revenue Outcomes, Thoughts

When companies begin raising capital, PR takes on a second responsibility. Most consumer brands build their PR playbook around a single goal: earning the trust and attention of customers. Coverage drives awareness trust, marketing efficiency…

Why CEOs Are Losing Confidence in CMOs, and How PR Closes the Gap

Brand Valuation Outcomes, CMO, Consumer PR, Corporate Communications, Emerging Industries, FinTech, HealthTech, PR Insights, PR Outcomes, PR ROI, Trust

A new survey from Boathouse dropped this week, and if you work in marketing or PR, it deserves more than a scroll-past, because CEO confidence in CMO performance is down, but the more interesting take away doesn't fit into the headline. The…

Portrait of an older, professional woman with her arms crossed.

How a B2B PR Agency Builds Reputation, Thought Leadership, and Market Trust

Audience, B2B-PR, Corporate Communications, Crisis & Reputation Management, Crisis Management, executive, FAQ, Media Relations, Public Relations Services, Reputation Management, stakeholder communications, Thought Leadership, Thoughts, Trust

Key Takeaways B2B tech PR operates under structural conditions very different from consumer PR.Enterprise sales cycles are long, stakeholders include analysts, regulators, and investors, and credibility depends on analyst validation,…

A man in the middle of a PR crisis wishing he had a crisis management firm

What to Look for in a Crisis Management Firm

Consumer Products PR, Corporate Communications, Crisis Management, Hiring A PR Firm, Public Relations Services, Thoughts

Key Takeaways Importance of Crisis Preparedness: Proactive crisis management is essential for organizations to respond effectively to unforeseen challenges. This includes identifying risks, developing tailored communication strategies,…

Corporate Communications

How to Build Brand Authority in a Regulated Industry

Why Regulated Brands Need Earned Media More Than Advertising

The Difference Between PR for Product and PR for Capital

Why CEOs Are Losing Confidence in CMOs, and How PR Closes the Gap

How a B2B PR Agency Builds Reputation, Thought Leadership, and Market Trust

What to Look for in a Crisis Management Firm

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