10 Steps to a Successful Product Launch
Consumer Products PR, Consumer Tech PR, DTC, Earned Media, Lifestyle, product launch, Public Relations Services, ThoughtsIn a competitive market, launching a new product is crucial for brands to stay relevant and maintain their current customers.
Before you launch your next CPG (consumer packaged goods) product, consider the following PR strategies:
8 Months…
How Important Is Social Media to a Cannabis Brand?
Cannabis, Earned Media, Emerging Industries, Hiring A PR Firm, PR Branding, Public Relations Services, Social Impact, Social Media, Social Media AdvertisingDespite the challenges for cannabis brands, social media is important to them.
In 2005, just 5% of American adults were on at least one social media platform. By 2020, that number had risen to 72%. And as social media has become a ubiquitous…
Using PR to Accelerate Cannabis Business Goals & Media Coverage
Cannabis, Earned Media, Emerging Industries, PR Insights, product launch, Public Relations Services2022 promises to be another intense news year and while there is no shortage of news stories, there IS a shortage of journalists; fewer journalists means fewer stories. With the mid-terms and a potentially all-consuming COVID news cycle, cannabis…
Why CPG PR is Important
CMO, Digital PR, Earned Media, Hiring A PR Firm, Media Relations, Owned Media, Paid Media, PR Branding, product launch, Public Relations Services, Reputation Management, Social Media, ThoughtsOne of the biggest mistakes that consumer packaged goods companies make is assuming that consumers are only interested in shallow, colorful, brightly designed packages. Consumers care about who makes their products and where they come from.…
Why is PR Worth It?
Digital PR, Earned Media, Hiring A PR Firm, Hyper-growth brands, Owned Media, Paid Media, PR Branding, Public Relations Services, Reputation Management, Social Media, ThoughtsYou don’t need to be an influencer or celebrity to make public relations work for you. Having a good PR team on your side can help a business increase its visibility, brand recognition, and bolster its reputation in the community. These things…
Why Should Psychedelic Companies Invest in PR Now?
Cannabis, Digital PR, Earned Media, Emerging Industries, Hiring A PR Firm, Hyper-growth brands, Owned Media, Paid Media, PR Branding, Psybicilin, Psychedelics, Public Relations Services, Reputation Management, Social Media, ThoughtsIf the legalization of marijuana in a growing number of states has taught us anything, there will likely be an emerging market for other products like psychedelics, as interest grows in their recreational and medicinal benefits. The stigma around…