Media Relations

los angeles cannabis PR expert

Why Use a Cannabis PR Agency in Los Angeles?

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PR firms in major markets come with a premium investment. In today's world, does working with a cannabis PR firm in a major metro market worth it? Yes, because major market PR firms tend to be in touch with media trends and have deeper personal…
do you need a PR firm for media coverage

Why Do PR: Do You Need A PR Agency for Media Coverage?

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Question: Do you need a PR Agency for media coverage?   This is a totally fair question. The answer is no. But, if you don't need a PR agency for media coverage, then why are there so many PR agencies and what value do they bring?…
3 ways to screw up PR

There are 500 Ways to Screw Up PR – Here’s 3

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Over the years, I've learned there are over 500 ways to screw up PR. I'm going to be honest with you - I have a lot of conversations with people who say they hired an agency and got nothing, or not what they were promised. The consistent…
CPG market

Why CPG PR is Important

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One of the biggest mistakes that consumer packaged goods companies make is assuming that consumers are only interested in shallow, colorful, brightly designed packages. Consumers care about who makes their products and where they come from.…
3 tips for cannabis brands to make news

3 Tips for Cannabis Brands to Make News in 2022

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Cannabis PR is changing as fast as the cannabis industry is changing. Our 3 tips for cannabis brands to make news and engage journalists include incorporating larger consumer and cultural trends. In order to secure earned media today, cannabis…
PR for DTC Brands

PR for DTC Brands

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PR for Direct-To-Consumer (DTC) Brands [Reading Time: 5 minutes] Direct-to-consumer (DTC) brands are increasingly growing in popularity. While the industry itself is hardly an emerging industry, many DTC products represent a disruption in…