Why Use a Cannabis PR Agency in Los Angeles?
Cannabis, Emerging Industries, Hiring A PR Firm, Media Relations, product launch, ThoughtsPR firms in major markets come with a premium investment. In today's world, does working with a cannabis PR firm in a major metro market worth it? Yes, because major market PR firms tend to be in touch with media trends and have deeper personal…
Why Do PR: Do You Need A PR Agency for Media Coverage?
Hiring A PR Firm, Media Relations, PR Insights, Public Relations ServicesQuestion: Do you need a PR Agency for media coverage?
This is a totally fair question. The answer is no.
But, if you don't need a PR agency for media coverage, then why are there so many PR agencies and what value do they bring?…
There are 500 Ways to Screw Up PR – Here’s 3
Digital PR, Earned Media, Hiring A PR Firm, Media Relations, Owned Media, PR Insights, PR Outcomes, product launch, Public Relations ServicesOver the years, I've learned there are over 500 ways to screw up PR. I'm going to be honest with you - I have a lot of conversations with people who say they hired an agency and got nothing, or not what they were promised. The consistent…
Why CPG PR is Important
CMO, Digital PR, Earned Media, Hiring A PR Firm, Media Relations, Owned Media, Paid Media, PR Branding, product launch, Public Relations Services, Reputation Management, Social Media, ThoughtsOne of the biggest mistakes that consumer packaged goods companies make is assuming that consumers are only interested in shallow, colorful, brightly designed packages. Consumers care about who makes their products and where they come from.…
3 Tips for Cannabis Brands to Make News in 2022
Cannabis, Cause Partnerships, Earned Media, Emerging Industries, Lifestyle, Media Relations, PR Insights, product launch, Social Impact, TrustCannabis PR is changing as fast as the cannabis industry is changing. Our 3 tips for cannabis brands to make news and engage journalists include incorporating larger consumer and cultural trends.
In order to secure earned media today, cannabis…
PR for DTC Brands
Consumer Products PR, DTC, Hiring A PR Firm, Media Relations, product launch, Public Relations Services, ThoughtsPR for Direct-To-Consumer (DTC) Brands
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Direct-to-consumer (DTC) brands are increasingly growing in popularity. While the industry itself is hardly an emerging industry, many DTC products represent a disruption in…