Media Relations

cannabis ceo thought leader

Capitalizing on the Trend of Celebrity Cannabis CEOs

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So you want to make your CEO the star? It's a growing trend and there's still room for your celebrity cannabis CEO. The cannabis industry is ready for you, and you can take some tips from outside the cannabis industry to capitalize on the opportunity. From…
media relations on twitter

The Best Kept Secret in Journalist Relations

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It's no secret that social media applies to today's brands. As I write this, Instagram is the social media darling of lifestyle, travel, and consumer packaged goods (CPG) brands. Subject to change pending finicky social media trends. In the…
is a press release worth it?

Is A Press Release Worth It?

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Is the press release dead?  For years now, that question has been hanging over the public relations/journalism world. And the question is a fair one - when millions of press releases are issued daily, often without consideration of the journalists…
personal branding for creatives

3 Must Have Personal Branding Tips for Creatives

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  Because there is nothing more fearless than creating something and pushing it out to the world; everything you produce says something about you, this is an article about creating an authentic personal brand for creatives that resonates. This…