Owned Media

Top CBD words to use in press releases

Top CBD Words to Include in Your Press Release or Content

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Dan Serard - Cannabis Creative Group

Meet Dan Serard Cannabis Marketing Expert

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Meet Dan Serard, Director of Business Development and Strategic Partnerships for Cannabis Creative Group, one of the most respected cannabis marketing agencies in the U.S., Dan has worked there since 2018 and has worked with an impressive 200…
How important is social media to cannabis brands

How Important Is Social Media to a Cannabis Brand?

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Despite the challenges for cannabis brands, social media is important to them. In 2005, just 5% of American adults were on at least one social media platform. By 2020, that number had risen to 72%. And as social media has become a ubiquitous…
Google PRU and consumer pr and content

Google’s Latest Product Review Update Means for Consumer Products PR

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Google once again updated its Product Review Update for 2022. Google's Product Review Update and consumer PR are closely tied. Yet, for many CMOs and PR people, this update falls below the radar, but it has big implications for consumer products,…
10 reasons a press release is effective

Are Press Releases Effective?

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 Is a press release an effective investment? That's a question that many business owners and marketing professionals are asking themselves in today's digital age. The answer, unfortunately, is not a simple one. If you've already done your…