Social Media

brand trust in social media

Brand Trust: Why Disappointing Social Metrics May Be A Good Thing

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What exactly IS brand trust and how do we measure it? Brand trust is measured in many ways, sometimes we use a metric like a net promoter score. Sometimes the value of a brand is incorporated into EBITA, and we infer higher brand-value equals…
5 emotional triggers in marketing

5 Emotions For Your Marketing & When To Use Them

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Imagine your advertising and marketing becoming 2X more effective overnight. Using emotions in marketing and branding is the key to more effective campaigns According to Roger Dooley, emotional ads work TWICE as well as rational ads. So it's…
choosing social media platforms

I’m Just Not That Into You – Choosing Social Platforms in 2017

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What social media platforms are right for your business?   Choosing social media platforms. I get asked which social platform is right every single day. The answer is: "it depends." It's common today to launch on a platform because…
the secret to captivating owned content strategy

The Secret To Captivating Content Strategy

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Captivation Motivations can significantly change your content strategy. This is the second installment of a series on the seven Captivation Motivations. This installment is all about your owned media and creating a content strategy that meets…
digital strategy branding and communications

What IS Digital Marketing Strategy?

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Why do you need a digital strategy and what is it? Since digital and social media are so accessible, it's easy to think the results are just as accessible. But the truth is, simply BEING on social media isn't a strategy any more (if it ever…