Brand Trust: Why Disappointing Social Metrics May Be A Good Thing
Owned Media, PR Insights, Public Relations Services, Reputation Management, Social Media, Thoughts, TrustWhat exactly IS brand trust and how do we measure it?
Brand trust is measured in many ways, sometimes we use a metric like a net promoter score. Sometimes the value of a brand is incorporated into EBITA, and we infer higher brand-value equals…
Maintaining A Global Brand in Social Media
Global Brands, Lifestyle, Owned Media, PR Insights, Public Relations Services, Reputation Management, Social Media, Thoughts, Travel and Tourism5 Emotions For Your Marketing & When To Use Them
Cannabis, Lifestyle, Owned Media, Paid Media, PR Branding, PR Insights, Social Media, Thoughts, Travel and Tourism, TrustImagine your advertising and marketing becoming 2X more effective overnight. Using emotions in marketing and branding is the key to more effective campaigns
According to Roger Dooley, emotional ads work TWICE as well as rational ads. So it's…
I’m Just Not That Into You – Choosing Social Platforms in 2017
Owned Media, product launch, Reputation Management, Social Media, ThoughtsWhat social media platforms are right for your business?
Choosing social media platforms. I get asked which social platform is right every single day. The answer is: "it depends." It's common today to launch on a platform because…
The Secret To Captivating Content Strategy
Consumer Products PR, Messaging, Owned Media, PR Insights, Public Relations Services, Reputation Management, Social Media, Specialties, ThoughtsCaptivation Motivations can significantly change your content strategy.
This is the second installment of a series on the seven Captivation Motivations. This installment is all about your owned media and creating a content strategy that meets…
What IS Digital Marketing Strategy?
PR Branding, Social Media, Social Media Advertising, ThoughtsWhy do you need a digital strategy and what is it?
Since digital and social media are so accessible, it's easy to think the results are just as accessible.
But the truth is, simply BEING on social media isn't a strategy any more (if it ever…