Trends in Natural Products PR
Consumer PR, Consumer Products PR, Hiring A PR Firm, PR Branding, ThoughtsIn an era where sustainability and health consciousness are at the forefront of consumers' minds, natural products have seen a meteoric increase in popularity. This shift has necessitated a unique approach to public relations (PR) within the…
The Importance of a Crisis Communication Plan
Crisis Management, Hiring A PR Firm, PR Branding, PR Insights, PR Outcomes, Public Relations Services, ThoughtsHave you ever wondered how organizations maintain their reputation in the face of adversity? The answer often lies in their ability to manage crises effectively through a well-structured crisis communication plan. Such plans are essential in…
What Does AI Mean for Owned Content?
CMO, Content Marketing, Digital PR, Emerging Industries, founder, Native Content, PR Insights, Public Relations Services, Thought LeadershipWe're living in a post-ChatGPT world. One place where we're seeing a lot of discussion is around content. So what does AI mean for content marketing and content creators? The discussions I'm having with colleagues and clients are two-fold. First,…
Does Google Hate Generated ChatGPT Content?
Artificial Intelligence, Content Marketing, Emerging Industries, SEO, ThoughtsWe find ourselves amid a monumental transformation, a groundbreaking era in which Artificial Intelligence (AI) is reshaping content creation. What initially started as a subtle tremor has now surged onto our digital horizons, offering boundless…
How Much Does It Cost to Hire a PR Firm?
Hiring A PR Firm, Paid Media, PR Branding, Public Relations Services, ThoughtsThe cost to hire a PR firm should align with the impact you expect your PR firm to have on your business goals. If you're hiring a PR firm to grow sales, then the expense of your PR firm should reflect the importance of that on your brand. Don't…
What Is a PR Stunt?
Consumer PR, Consumer Products PR, Hiring A PR Firm, PR Branding, PR Outcomes, Public Relations Services, ThoughtsHave you ever stopped to think about what makes certain brands suddenly buzzworthy? More often than not, it's a clever PR stunt. In this comprehensive guide, we will look at everything about these stunts - what they are, the rich history of…