The Cost of a PR Crisis: Why Planning Matters
CMO, Crisis Management, Cyber Incident Planning, founder, PR Insights, Reports, ResourcesWhat Defines a Public Relations Expert
Hiring A PR Firm, PR Insights, Public Relations ServicesWhat makes someone a public relations expert? In a world where the definition of PR can be wildly vast, how can one person be an expert in everything? I would propose there are many types of experts, and you need them all in your ecosystem…
Public Relations Strategy in 2024: Navigating the Landscape
Digital PR, Earned Media, Hiring A PR Firm, PR Insights, PR Outcomes, Public Relations ServicesIn today's world, what is the role of public relations, and how should you create a public relations strategy? Many people think of PR purely in terms of articles placed (earned media), when in fact, PR strategy is a cross-functional objective…
3 Reasons B2B Tech PR is Essential
B2B-PR, Consumer Tech PR, Hiring A PR Firm, PR Branding, Public Relations Services, Technology, ThoughtsThe digital era has witnessed the burgeoning of technology companies that operate within the B2B realm. Their aim? To provide solutions that make business processes more efficient, streamlined, and profitable. In such a competitive ecosystem,…
What Is Digital PR?
Digital PR, Hiring A PR Firm, PR Branding, Public Relations Services, ThoughtsHave you ever wondered how businesses manage their public image and connect with audiences in today's fast-paced world? This is where digital PR comes in. It's a modern adaptation of traditional public relations tailored for the digital era.…
Do I Need a PR Agency?
Digital PR, Hiring A PR Firm, PR Branding, product launch, Public Relations Services, Reputation Management, Thought Leadership, ThoughtsYou might be wondering "do I need a PR agency?". Have you ever wondered how certain companies stay in the limelight or handle crises so smoothly? The answer often lies with a PR agency, with PR experts at the helm. In a world where brand image…