The difference between an audience and a community in new media
Public Relations ServicesIn the marketing world, we toss around some language that can be confusing. Two of those words are "audience" and "community." Guess what? They aren't one in the same. In fact, they couldn't be more different. Think of the differences between…
Tool Tuesday: Twitter curation tools
Public Relations ServicesIts true we're on information overload. We use multiple social networking platforms, which have different audiences and expectations. If you're considering your audience, you're wondering how you can add value. And if your considerting your…
5 things I’ve learned from failed blog posts
Public Relations ServicesSo every once in a while...I think I have a fabulous idea for a blog post. I mean the kind of idea that wakes you up at night! One that everyone will appreciate and want to discuss. Last week I had one and I wrote a post about it. That post…
What we can learn from blog firestorms.
Public Relations ServicesInteresting, isn't it?
Social media can be such a fantastic place - full of thoughtful, intelligent people. Fun people. So thoughtful, fun and intelligent that its easy to imagine the whole world is cheering you on. Its easy to imagine…
Building Content That Attracts Customers and Clients
Public Relations Services, Social Media, ThoughtsWhen your building content, you've got to remember not to be blinded by the demographics. Sort of. To explain: last we I talked about how you shouldn't be too blinded by demographics in social media, because, people like to talk to other people,…
Who we are…not what we are in social media
Public Relations ServicesIf you grew up in a traditional marketing or pr or design field, you probably had the implications and research of demographics beat into your head. You probably studied trends and learned all about how to market to and and communicate with…
