Public Relations Services

Tool Tuesday: Opt out of autoDM

In life, there are some mysteries. Like why do some of the great inventions remain best kept secrets? Today, I am  going to reveal a tool that you probably wished for, but didn't think an egghead had developed yet. Auto DM's have…

What to learn from the Mashable 5 social media marketing successes

Let's say you have a new product. It's brilliance. Sheer brilliance. You begin to build and allow your imagination to take you to that World-Wide Cruise you've always dreamed of taking. What you have here will surely be the next big thing..people…

Why engaging influencers is even more important given recent Twitter research

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I recently read an article by Tom Webster about the fact that measuring social media is limited largely by the fact that most data comes from Twitter rather than Facebook which has far more users, which limits the over all data a business receives…

Tool Tuesday: Hashable

Hashable is a new way to track the depth of relationships, but is it a full blown CRM tool and how can businesses use it?

What’s the difference between buying Facebook fans and buying a email list?

Eureka. I might have finally "gotten" it. I may now understand why people think its OK to buy Facebook fans. These same people have been buying direct mail and email lists throughout their marketing career and they equate buying Facebook fans…

When does social media backscratching currency lose its value?

Sites like Namesake and Connect.me are encouraging people to identify those they trust in the social sphere. What's more important, quality or quantity and how is it determined?