Public Relations Services

Facebook Customization – Should You

What's the difference between a Facebook Page and a your website and why should you have both? To begin with, I believe that most website's (content providers like magazines not withstanding) are best considered as "pre-customer" centric.…

Is your customer relationship transactional or relational?

Traditional business relationships are almost purely transactional. Consumers engage when they need to (and rarely outside of that need) and businesses respond to the particular situation. Seems simple enough. Who would YOU call? What…

Aren’t marketing and PR and social media the same?

What really IS the difference between marketing and social media? Aren't the really one in the same? In short: no. While I often call on my many years in marketing while consulting about social media, they really are  different…

Hawaiian Airlines: Using social media fearlessly

Social media is evolving and a very dynamic place to put your marketing efforts these days. Companies (and people, i.e. politicians) are just now learning to harness the power. There are many mainland examples of "success stories" in social…

7 tools for combining social media and event marketing

Recently, there has been much discussion by me and other marketing folks about the importance of content within a social media campaign. I can't help but think of events as the ultimate in content with social media. After all, what is more…

3 steps to creating your business’s social media identity

I am fond of saying "everything you need to know about social marketing, you learned in kindergarten." True, this is an over simplification of social media marketing, or is it? The social media revolution is less about large-scale marketing…