What Does AI Mean for Owned Content?
CMO, Content Marketing, Digital PR, Emerging Industries, founder, Native Content, PR Insights, Public Relations Services, Thought LeadershipWe're living in a post-ChatGPT world. One place where we're seeing a lot of discussion is around content. So what does AI mean for content marketing and content creators? The discussions I'm having with colleagues and clients are two-fold. First,…
How Much Does It Cost to Hire a PR Firm?
Hiring A PR Firm, Paid Media, PR Branding, Public Relations Services, ThoughtsThe cost to hire a PR firm should align with the impact you expect your PR firm to have on your business goals. If you're hiring a PR firm to grow sales, then the expense of your PR firm should reflect the importance of that on your brand. Don't…
How to Get Featured in Magazines: A Consumer PR Cheat
Consumer PR, Hiring A PR Firm, PR Branding, product launch, Public Relations Services, Social Media, Social Media Advertising, ThoughtsIf your consumer brand is at a point in its journey where you’re wondering how to get featured in magazines, then it’s time to consider consumer PR. Many consumer brands have been successfully created through marketing and advertising, but…
Measuring Public Relations for Consumer Brands
Consumer PR, Consumer Products PR, Earned Media, Hiring A PR Firm, Media Relations, Paid Media, PR Branding, product launch, Public Relations Services, ThoughtsAs you start to consider the impact of PR on your consumer brand, it’s easy to look at its value through a traditional marketing or advertising lens. Granted, paid media may be easier to track and measure regarding ROI, but that doesn’t…
Paid vs Earned Media: What’s The Deal?
Consumer PR, Digital PR, Earned Media, Hiring A PR Firm, Paid Media, product launch, Public Relations Services, Social Media, Social Media Advertising, ThoughtsConsumer brand communications hinges on one core goal: getting in front of the right audience. However, for many businesses, this rarely surpasses the stage of paid media marketing. Could this be due to the fact that many companies feel out…
Purpose Driven PR vs Greenwashing – What’s The Difference
Consumer PR, Consumer Products PR, Earned Media, Hiring A PR Firm, Media Relations, Paid Media, PR Branding, Public Relations Services, Purpose Driven, Social Impact, ThoughtsConsumers no longer prefer brands that incorporate environmental initiatives - they demand it. It is no longer a novel feature reserved for what was once labeled 'eco' brands but is widely expected from consumers regardless of the industry.…