Native Content

content marketing and PR are partners in brand building

Successful Content Marketing 101

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Content marketing involves sharing any material online, such as videos, infographics, and social media posts, that don't directly promote a brand but create awareness and enhance visibility regarding the products and services of a company. It…
cannabis content marketing

Using Cannabis Content Marketing to Connect with the Cannabis Community

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The cannabis industry is rapidly growing, and to stay ahead of the competition, cannabis businesses must use effective content marketing strategies. Cannabis content marketing involves creating and distributing relevant and valuable content…
what is content marketing

What is Content Marketing? A Comprehensive Guide

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  Picture this: you're a talented baker, and you've opened up a little bakery in your neighborhood. You know your pastries are divine, but somehow, customers aren't lining up at your door. The culprit? It's not the quality of…
successful social media influencer campaigns

Successful Influencer Campaigns in 5 Steps

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Successful Influencer Campaigns Aren't Unicorns PR has a number of tools in its tool belt, one of them is successful influencer campaigns & partnerships. In consumer goods, influencer marketing is establishing a significant place in…
cannabis marketing infographics 2015

Cannabis Marketing Stats Answer: How Much Should You Spend on Cannabis Marketing?

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Cannabis Marketing Stats that Help You With Your Cannabis Marketing Budget You can see the Turning Cannabis Event Marketing into Public Relations Opportunities changing daily and yet we haven't even reached anywhere close to a zenith in cannabis…