Paid Media

guarenteed media coverage from PR

Should You Buy Guaranteed Media Coverage?

, , , , ,
Key Takeaways No Guarantees in Earned Media: PR agencies that promise guaranteed media coverage compromise journalistic ethics, risking their relationships with journalists and potentially engaging in illegal practices. Authentic earned…
social media influencer disclosure

Social Media Influencers: When To Disclose

, , , , , , , , ,
Key Takeaways Updated FTC Guidelines: The FTC has clarified its regulations on influencer marketing and consumer reviews, emphasizing the importance of transparent practices to maintain consumer trust. This includes addressing issues like…
brand advocacy and loyalty

How to Inspire Advocates and Influencers in Your Marketing

, , , , , ,
Key Takeaways Know when to use lures vs. rewards in influencer marketing: Lures create reciprocity and are most effective with advocates, while rewards create expectations and are better suited for influencers. Misusing them can weaken…
content marketing and PR are partners in brand building

Successful Content Marketing 101

, , , ,
Key Takeaways Purpose and Strategy of Content Marketing: Content marketing focuses on creating and sharing valuable, non-promotional materials (like blogs, videos, and social media posts) to increase brand visibility, establish credibility,…
cannabis content marketing

Using Cannabis Content Marketing to Connect with the Cannabis Community

, , , ,
Key Takeaways Reputation and Visibility Enhancement: Consistent content marketing improves a cannabis business's reputation and visibility by promoting positive messaging and reaching the target audience through various platforms like blogs…
what is content marketing

What is Content Marketing? A Comprehensive Guide

, , , , ,
Key Takeaways Definition and Importance: Content marketing involves creating and sharing valuable content that engages audiences without directly selling products. This strategy builds trust and credibility, ultimately driving customer…
Blogarama - Blog Directory