Paid Media

Psychedelic Companies

Why Should Psychedelic Companies Invest in PR Now?

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If the legalization of marijuana in a growing number of states has taught us anything, there will likely be an emerging market for other products like psychedelics, as interest grows in their recreational and medicinal benefits. The stigma around…
5 marketing & PR trends for 2021 CMOs need now

5 PR Trends CMOs Need to Watch in 2022

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5 PR Trends CMOs Need to Watch for 2022 [6 minute reading time] There's no shortage of uncertainty in marketing and PR planning for 2021. But there are some trends happening that are sure to impact PR and Marketing in 2021. At Avaans PR, CMO's…
successful social media influencer campaigns

Successful Influencer Campaigns in 5 Steps

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Successful Influencer Campaigns Aren't Unicorns PR has a number of tools in its tool belt, one of them is successful influencer campaigns & partnerships. In consumer goods, influencer marketing is establishing a significant place in…
5 emotional triggers in marketing

5 Emotions For Your Marketing & When To Use Them

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Imagine your advertising and marketing becoming 2X more effective overnight. Using emotions in marketing and branding is the key to more effective campaigns According to Roger Dooley, emotional ads work TWICE as well as rational ads. So it's…
cannabis marketing infographics 2015

Cannabis Marketing Stats Answer: How Much Should You Spend on Cannabis Marketing?

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Cannabis Marketing Stats that Help You With Your Cannabis Marketing Budget You can see the Turning Cannabis Event Marketing into Public Relations Opportunities changing daily and yet we haven't even reached anywhere close to a zenith in cannabis…