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Melinda Adamec Cannabis Industry Marketing Expert

Melinda Adamec of Gabriel Marketing Group

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Key Takeaways Importance of Relationships: Melinda emphasizes that building strong relationships in the cannabis industry is crucial for success. She believes that these connections can lead to new opportunities and support, reinforcing…
Laura Wilkinson Sinton Cannabis Dispensary ExpertLenna Davis Photography www.lennadavisphotography.com

Meet Laura Wilkinson Sinton Dispensary Expert and Founder of Caligrown

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Key Takeaways Navigating Challenges: Laura emphasizes the importance of resilience in the cannabis industry, highlighting that success requires long-term planning and the ability to adapt to various challenges. She warns against the misconception…
Michele Ringelberg of ThrivePop Cannabis Business Digital PR expert

Michele Ringelberg of ThrivePop – Cannabis Business Digital Marketing Expert

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Key Takeaways Focus on Core Strengths: Michele emphasizes the importance of specializing in areas of expertise. After initially taking on complex web projects, she shifted ThrivePop's focus to marketing, leading to significant growth by…
How important is social media to cannabis brands

How Important Is Social Media to a Cannabis Brand?

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Key Takeaways Regulatory Challenges: Cannabis brands face significant restrictions on social media due to federal legalization issues, leading to limited advertising opportunities. Many platforms have specific policies that can result in…
cannabis marketing infographics 2015

Cannabis Marketing Stats Answer: How Much Should You Spend on Cannabis Marketing?

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Key Takeaways Invest Early and Strategically: To establish a strong foothold in the competitive cannabis market, brands should allocate a significant portion of their budget (ideally 15-20% of sales) to marketing and branding efforts, particularly…
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