3 Standout PR Strategies for MJ Biz
Cannabis, Competitive Advantage Outcomes, Earned Media, Emerging Industries, Event Marketing, Hiring A PR Firm, Media Relations, PR Insights, PR OutcomesThe cannabis industry is growing rapidly, and with that growth comes an increasing demand for cannabis conferences and events, like the granddaddy, MJ Biz in Las Vegas. Obtaining media coverage at a crowded conference is almost never an accident.…
Top CBD Words to Include in Your Press Release or Content
Cannabis, Consumer Products PR, Digital PR, Emerging Industries, Market Research, Owned Media, Paid Media, Press Releases, Public Relations Services, SEO, ThoughtsMeet Cannabis Industry Branding Expert Patrick Toste of Highopes
Cannabis, Cannabis Industry Experts, Emerging Industries, PR Branding, product launchCannabis Industry Branding Expert Patrick Toste Urges Cannabis Brands to Cherish Your Customers and Rethink Instagram
In an ongoing series this year, we'd like you to get to know some of the fantastic companies and people we've had a chance…
Allison Disney of Receptor Brands
Cannabis, Cannabis Industry Experts, Emerging Industries, PR Branding, product launchMeet Allison Disney, for Receptor Brands, Allison serves as Partner and Business Strategist for cannabis brands who want to stand out from the "sea of sameness."
First, a little background about Allison Disney:
I love my job. At Receptor…
5 Times B2B PR is Worth It
B2B-PR, CMO, founder, Hiring A PR Firm, Hyper-growth brands, PR Branding, PR Insights, PR Outcomes, Public Relations ServicesIs B2B PR worth it? That absolutely depends on your business objectives and the value you place on those business objectives. If you're pre-IPO, seeking venture capital, or strategizing an exit, PR can be the difference between an average and…
How Important Is Social Media to a Cannabis Brand?
Cannabis, Earned Media, Emerging Industries, Hiring A PR Firm, PR Branding, Public Relations Services, Social Impact, Social Media, Social Media AdvertisingDespite the challenges for cannabis brands, social media is important to them.
In 2005, just 5% of American adults were on at least one social media platform. By 2020, that number had risen to 72%. And as social media has become a ubiquitous…