AVAANS MEDIA NEWS

brand advocacy and loyalty

Marketing to influencers and advocates is all the rage, fueled in large part by social media. But if you’ve ever developed a campaign with influencers and/or advocates, you know it can be filled with land mines. Part of that is what inspires advocates and influencers is different. In the my last post about Captivation Motivations, […]

OUR PR POINT OF VIEW

brand advocacy and loyalty

Marketing to influencers and advocates is all the rage, fueled in large part by social media. But if you’ve ever developed a campaign with influencers and/or advocates, you know it can be filled with land mines. Part of that is what inspires advocates and influencers is different. In the my last post about Captivation Motivations, […]