Reputation Management

components to corporate storytelling

3 Compelling Components of Corporate Storytelling

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Telling your company story is imperative and corporate storytelling is as much of an art form as writing a novel. Yes, a PR company can help, but in order to be effective AS a story, it needs to be told and re-told, which means everyone has…
choosing social media platforms

I’m Just Not That Into You – Choosing Social Platforms in 2017

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What social media platforms are right for your business?   Choosing social media platforms. I get asked which social platform is right every single day. The answer is: "it depends." It's common today to launch on a platform because…
cannabis brands

What Cannabis Businesses Need To Learn From Consumer Brands – Fast

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The stats are in: cannabis is the next "big" economy. Cannabis sales topped $6.7B in 2016 and by 2020, California's cannabis market alone will top that number. Not too long ago, "marketing" to cannabis users was an easy proposition, there…
the secret to captivating owned content strategy

The Secret To Captivating Content Strategy

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Captivation Motivations can significantly change your content strategy. This is the second installment of a series on the seven Captivation Motivations. This installment is all about your owned media and creating a content strategy that meets…
customer focused communication strategy

Creating a Customer Focused Communication Strategy

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The Communication Strategy Everyone Will Thank You For. We're inundated with messages every day. As communicators, it's up to us to have  some empathy for our audience, whether that audience is the press, an employee, a customer, or an investor. Yet,…
personal branding for creatives

3 Must Have Personal Branding Tips for Creatives

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  Because there is nothing more fearless than creating something and pushing it out to the world; everything you produce says something about you, this is an article about creating an authentic personal brand for creatives that resonates. This…