PR and Social Media for DTC (Direct to Consumer) Brands

Using PR and Social Media for DTC Brands  [5 minute read] Direct-to-consumer brands are increasingly growing in popularity and there are distinctive expectations consumers have for DTC brands in PR and Social Media. Instead of buying from a third-party retailer, customers can purchase products or services directly from the company. Businesses with successful DTC brands typically have one thing in […]

Should Your PR Agency Be Your Social Media Agency?

Should Your PR Agency Be Your Social Media Agency? [5 minute read] One of the most powerful and precious assets every company has is its brand. With consumers being more aware of and concerned with the messages brands put out than ever before, a company’s social media channels are crucial tools for them to express their values, […]

Why Social Media and Your PR Must Work Together

Why Social Media and Your PR Must Work Together [5 minute read] Many brands use PR and social media, but so many miss the opportunity to align these teams. Companies use social media to create relationships with their consumers, promote their products, and gain exposure to their key demographic. If that sounds a lot like […]

Purpose Driven Public Relations

PR Insights from the Eaze Cannabis Report

The 3 Most Surprising PR Insights from the Eaze Cannabis Report [3 minute reading time] For cannabis brands, 2020 was an eye-opener. This week Eaze released their year in review for cannabis 2020 that offers PR insights for cannabis brands. As a delivery service, Eaze can pick up on some fascinating stats from a year […]

Drone Public Relations