Reputation Management

Psychedelic Companies

Why Should Psychedelic Companies Invest in PR Now?

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If the legalization of marijuana in a growing number of states has taught us anything, there will likely be an emerging market for other products like psychedelics, as interest grows in their recreational and medicinal benefits. The stigma around…
PR tips for Reputation Management

5 Pre-Announcement Reputation Management and Public Relations Tips

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5 Pre-Announcement PR Tips for Reputation Management   If you're ready for a product launch, a funding round, or an executive announcement, now is a good time to look at how other people will see your company when they do more research.   Brush…
digital PR and product reviews

What Google’s Latest Reviews Update Means for Consumer Products Digital PR

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What Google's Latest Product Reviews Update Means for Consumer Products Digital PR [4 minute read time] Product reviews are about to change and this will impact your digital PR and earned media, especially CPG or consumer product brands.…
building trust with PR

Building Trust with PR in a Volatile Environment

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Building trust with PR is what tomorrow's leading companies are doing today. Trust is a truly earned currency. There's no fast tracking it and it's easier to gain than it is to get back, so trust is a cherished and worthy asset for any company…
successful social media influencer campaigns

Successful Influencer Campaigns in 5 Steps

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Successful Influencer Campaigns Aren't Unicorns PR has a number of tools in its tool belt, one of them is successful influencer campaigns & partnerships. In consumer goods, influencer marketing is establishing a significant place in…