Reputation Management

securing speaking engagements

5 Tips To Secure Executive Speaking Engagements

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There are only so executive speaking spots in a given year. Securing an executive speaking engagement is an honor, so if your  PR and marketing plan includes pitching trade show organizers, it's never too early to get your house in order.…
CBD maketing and pr

CBD Marketing & PR: Don’t Let Hemp Seed Oil Steal Your Thunder

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You know it: CBD beauty marketing is competitive. We've all seen it, it's a thing, especially in the beauty industry: big-name players with big budgets purposely confusing consumers with hemp seed oil to take advantage of the CBD beauty marketing…
media relations on twitter

The Best Kept Secret in Journalist Relations

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It's no secret that social media applies to today's brands. As I write this, Instagram is the social media darling of lifestyle, travel, and consumer packaged goods (CPG) brands. Subject to change pending finicky social media trends. In the…
is a press release worth it?

Is A Press Release Worth It?

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Is the press release dead?  For years now, that question has been hanging over the public relations/journalism world. And the question is a fair one - when millions of press releases are issued daily, often without consideration of the journalists…
brand trust in social media

Brand Trust: Why Disappointing Social Metrics May Be A Good Thing

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What exactly IS brand trust and how do we measure it? Brand trust is measured in many ways, sometimes we use a metric like a net promoter score. Sometimes the value of a brand is incorporated into EBITA, and we infer higher brand-value equals…