Make Google’s Latest Changes Your Secret Digital PR Weapon

Over 15 actionable tips for consumer and DTC brands

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What do Google, your PR, and affiliate networks have in common? They are the spine of your digital reputation. Consumer brands, especially DTC can no longer ignore the realities of how these once distinct digital tactics work together today.

Digital PR is real. And yet, so many PR professionals overlook the realities and intersection of Google and the media. Today’s PR isn’t really complete without Google considerations.

Many of the changes from Google are incredibly exciting for consumer brands. Those brands who understand the changes with more frequent earned media and better search results on owned and paid content like press releases will be rewarded with better search visibility and content stickiness.

Turn your PR into a revenue-generating machine with our actionable insights and tips that your competitors have probably overlooked.

From branded journalism to product reviews, and even press releases, Google’s changes and affiliate networks are essential considerations for any consumer brand that is trying to raise awareness online. These changes even impact your influencer campaigns.

Our easy-to-digest and insightful whitepaper is an at-a-glance resource every time you’re creating content for owned, paid, or earned media.


CBD and Cannabis Industry Announcements

CBD and Cannabis News for Industry Professionals


Special Report Packed with PR Strategies and Ideas

Our compelling and insight-packed PR report offers 3 consumer PR strategies and 10 timely ideas for CPG, consumer tech, e-commerce, and DTC to thrive despite global, political, and social changes.

State of California Cannabis Dispensary Map

Sometimes the Leafly or Weedmaps dispensary maps are difficult to use for cannabis industry professionals or investors.

That’s why we created a custom interactive Google cannabis dispensary map from California Department of Cannabis Control’s own information.

Data as of 4/7/2022

This map is for illustrative purposes only. We are not responsible for errors or omissions on this dispensary map.
cannabis tradeshow and conference
Headlines for our PR Clients
Cannabis Beverage PR

Your Best Resource for Drone Industry Conferences

From the latest technologies to the latest regulatory updates, these robotics and drone conferences are the places where the UAV industry comes together and charts out the future of drones and drone applications.