B-Corp

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How Consumer PR and Investor PR Work Together

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Most regulated consumer brands aren't running one communications strategy. They're running two, and most of the time, those two strategies have never actually met. The consumer team is focused on product launches, retail placements, and lifestyle…
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The State of PR for Regulated Industries

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b-corp public relations

How B-Corps PR Makes a Difference

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Key Takeaways Power of Storytelling in PR for B-Corps: B-Corporations can effectively leverage public relations to tell their unique stories, differentiating themselves in a crowded market. By allowing trusted sources to share their narratives,…
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4 Reasons Purpose-Driven Brands Value PR

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Key Takeaways Navigating Brand Consistency: Purpose-driven brands need PR to maintain consistency in their messaging, especially when facing challenges or inconsistencies in their stated purposes. PR helps ensure that brands can effectively…
why brand values matter to consumers

Why Brand Values Matter to Consumers, Now More Than Ever

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Key Takeaways Consumer Preference for Values-Driven Brands: A significant majority of consumers (63%) prefer to support brands that align with their values, especially regarding social, environmental, and political issues. This…
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