B-Corp

b-corp public relations

How B-Corps PR Makes a Difference

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B-corps are uniquely positioned to be storytellers. But how does PR for B-Corps differ? Is purpose all it takes to thrive?   You started your company to make a difference in the world. You know it, your team knows it, and your loyalty…
A young woman buying purpose driven brands who value PR

4 Reasons Purpose-Driven Brands Value PR

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Purpose-driven brands value PR, but it requires emotional intelligence and keen cultural sensitivities. Never has this been more true than in today's divided political climate. Before we get into purpose-driven PR, let's establish what a purpose-driven…
why brand values matter to consumers

Why Brand Values Matter to Consumers, Now More Than Ever

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Why Brand Values Matter to Consumers, Now More Than Ever The proof is in the numbers It's more and more competitive to capture consumer attention, that's why brand values matter to consumers more than ever. It’s getting harder and harder…