Purpose Driven Public Relations

Why Brand Values Matter to Consumers, Now More Than Ever

Why Brand Values Matter to Consumers, Now More Than Ever The proof is in the numbers It’s more and more competitive to capture consumer attention, that’s why brand values matter to consumers more than ever. It’s getting harder and harder for brands to create positive impressions in the minds of consumers. Negative impressions tend to […]

How PR for B-Corps Makes a Difference

B-corps are uniquely positioned to be storytellers. But how does PR differ for B-Corps? Is purpose all it takes to thrive?   You started your company to make a difference in the world. You know it, your team knows it, and your loyal clients and customers know and believe in your product and your mission. […]