What Google’s Latest Reviews Update Means for Consumer Products Digital PR

What Google’s Latest Product Reviews Update Means for Consumer Products Digital PR [4 minute read time] Product reviews are about to change and this will impact your digital PR and earned media, especially CPG or consumer product brands. Google is constantly updating how it evaluates websites, to surface the best content. As Google gets smarter, […]

PR for DTC Brands

PR for Direct-To-Consumer (DTC) Brands [Reading Time: 5 minutes] Direct-to-consumer (DTC) brands are increasingly growing in popularity. While the industry itself is hardly an emerging industry, many DTC products represent a disruption in the status quo.  Instead of buying from a third-party retailer, customers can purchase products or services directly from the company. Businesses with […]

Using Earned Media, Social Media, and PR to Maximize Brand Awareness

PR and Social Media for Maximum Brand Awareness   Nothing beats when PR and social media for brand awareness. Used together strategically, they give your brand a competitive edge. With more avenues available to companies to reach their audiences, we are more inundated with brand messaging than ever before. Despite the myriad ways that brands have to reach their customers, though, the proliferation of media channels means […]

PR and Social Media for DTC (Direct to Consumer) Brands

Using PR and Social Media for DTC Brands  [5 minute read] Direct-to-consumer brands are increasingly growing in popularity and there are distinctive expectations consumers have for DTC brands in PR and Social Media. Instead of buying from a third-party retailer, customers can purchase products or services directly from the company. Businesses with successful DTC brands typically have one thing in […]

Launching a Consumer Lifestyle-By Subscription with PR

Why Brand Values Matter to Consumers, Now More Than Ever

Why Brand Values Matter to Consumers, Now More Than Ever The proof is in the numbers It’s more and more competitive to capture consumer attention, that’s why brand values matter to consumers more than ever. It’s getting harder and harder for brands to create positive impressions in the minds of consumers. Negative impressions tend to […]