DTC

Tips for CPG media coverage

3 Tips for CPG Media Coverage

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There are lots of reasons to invest in CPG PR, but no matter the reason, PR is an investment, and you want your efforts to pay off, which is why you're hiring a top-rated PR agency in the first place, right? Whether you're trying to educate…
Is a 420 PR campaign worth it?

Is 420 PR Campaign Worth It for Cannabis Brands?

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Should your cannabis company double down on a marketing or PR campaign during 420? It's popular for marketing firms and PR agencies to develop elaborate campaigns during this famous cannabis holiday. But is it worth it? Maybe. Who Are Your…
How Small Independent CPG Brands Thrive with PR

How Independent CPG Brands Use PR to Compete

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If you're a smaller consumer brand, it might feel impossible to compete with the big guys. But according to Nielsen, in the United States "manufacturers outside of the top 100 have contributed to 52% of their region's annual fast moving consumer…
CPG Holiday Gift Guide Product PR

Product PR for Holiday Gift Guides

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Whether your product is beloved or brand new, it will benefit from PR during elevated buying seasons. Yet, not all consumer brands want long-term contracts. That's exactly why we're reinventing PR with our Sprint Packages -  Product PR for…
PR and social media for DTC brands

PR and Social Media for DTC (Direct to Consumer) Brands

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Using PR and Social Media for DTC Brands [5 minute read] Direct-to-consumer brands are increasingly growing in popularity and there are distinctive expectations consumers have for DTC brands in PR and Social Media. Instead of buying from…