3 Tips for CPG Media Coverage
Consumer Products PR, Digital PR, DTC, Earned Media, Owned Media, PR Insights, PR OutcomesThere are lots of reasons to invest in CPG PR, but no matter the reason, PR is an investment, and you want your efforts to pay off, which is why you're hiring a top-rated PR agency in the first place, right? Whether you're trying to educate…
Product Review Trends for Consumer PR
Consumer PR, Consumer Products PR, Consumer Tech PR, DTC, PR Insights, product launch, Public Relations ServicesIs 420 PR Campaign Worth It for Cannabis Brands?
Cannabis, Consumer Products PR, DTC, Emerging Industries, PR Branding, ThoughtsShould your cannabis company double down on a marketing or PR campaign during 420? It's popular for marketing firms and PR agencies to develop elaborate campaigns during this famous cannabis holiday. But is it worth it?
Maybe.
Who Are Your…
How Independent CPG Brands Use PR to Compete
Cannabis, Consumer Products PR, Consumer Tech PR, DTC, Hiring A PR Firm, Lifestyle, PR Branding, PR Insights, product launchIf you're a smaller consumer brand, it might feel impossible to compete with the big guys. But according to Nielsen, in the United States "manufacturers outside of the top 100 have contributed to 52% of their region's annual fast moving consumer…
Product PR for Holiday Gift Guides
Consumer Products PR, Consumer Tech PR, DTC, Hiring A PR Firm, product launchWhether your product is beloved or brand new, it will benefit from PR during elevated buying seasons. Yet, not all consumer brands want long-term contracts. That's exactly why we're reinventing PR with our Sprint Packages - Product PR for…
PR and Social Media for DTC (Direct to Consumer) Brands
Consumer Products PR, DTC, Lifestyle, PR Branding, product launch, Public Relations Services, ThoughtsUsing PR and Social Media for DTC Brands
[5 minute read]
Direct-to-consumer brands are increasingly growing in popularity and there are distinctive expectations consumers have for DTC brands in PR and Social Media. Instead of buying from…