Should DTC Brands Join the Metaverse?
CMO, Consumer Products PR, DTC, founder, Media Relations, PR Branding, PR InsightsBecause of the competitive nature of customer acquisition, hyper-growth DTC (D2C) brands are always looking for ways to improve word of mouth and awareness. So it's no surprise that a lot of fast-growing DTC brands of all sizes are asking, "should…
5 Ways To Leverage Media Coverage
Consumer Products PR, DTC, Earned Media, M&A Outcomes, PR Insights, product launch5 Ways to Leverage Media Coverage
Leveraging media coverage is the key to maximizing PR outcomes for hyper-growth brands and emerging industries.
This post originally appeared in Authority Magazine
Welcome to another installment…
3 Publicity Lessons Female Founders Can Learn from Sara Blakely
Capital Raise Outcomes, CMO, Consumer Products PR, DTC, founder, Hyper-growth brands, Lifestyle, M&A Outcomes, PR Branding, PR Insights, product launchSara Blakely didn't become one of the most admired female CEOs without taking her public image seriously. Blakely credits her publicity-savvy approach to her grass-roots success that launched a billion-dollar exit.
Sara Blakely became notable…
3 PR Goals for CPG Brands You Can’t Ignore
Consumer Products PR, DTC, Hiring A PR Firm, PR Outcomes, product launch, ThoughtsCPG brands have seen a lot of success in recent years, and PR is a big part of that. But it's important for CPG brands to set goals with their PR agencies. Brands looking for CPG PR agencies may not know where to start or have had an unpleasant…
Can Growth Marketing and Public Relations Work Together?
CMO, Competitive Advantage Outcomes, Consumer Products PR, Consumer Tech PR, Digital PR, DTC, Earned Media, Emerging Industries, Media Relations, Messaging, PR Insights, PR Outcomes, product launch, SEO, TrustCan growth marketing and public relations work together. Growth marketing is about customer acquisition and retention, often through paid media, with relentless iterations and deeply engaged knowledge of the consumer. Public relations is reputation…
How Direct-to-Consumer Brands Can Continue to Grow
Consumer Products PR, Consumer Tech PR, Digital PR, DTC, Hiring A PR Firm, Hyper-growth brands, Lifestyle, PR Insights, Public Relations Services, TrustWe live in a world where ideas, products, and signals are happening so fast that it's hard for the consumer to process everything. Yet, direct-to-consumer brands can continue to grow with a strategic eye on awareness and trust. If we weren't…