Emerging Industries

Photo of a female executive in a dark suit and glasses, smiling over her shoulder.

How to Build Brand Authority in a Regulated Industry

, , , , , , ,
Compliance controls what a company can say. It has no power over how well-known that company is, how often it shows up, or how consistent it stays over time. That's the ground regulated brands actually compete on: since traditional marketing…
A young female journalist in a casual suit.

Why Regulated Brands Need Earned Media More Than Advertising

, , , , , , , , , ,
Regulated brands can't lean on advertising the way other companies do. Restrictions on product claims mean earned media carries more of the weight. Here's what that means in practice: Advertising controls the message. Earned media supplies…
Photo of an older professional woman looking at the camera.

Why Consumer Brand IPO PR Starts Years Before the Roadshow

, , , , , , ,
Most content about IPO public relations is written backward. It starts with the roadshow: the press releases, the media tour, the investor deck walkthrough. But by the time a consumer brand is booking that tour, the outcome is largely set. The…
Photo of an older professional woman with her arms crossed, looking at the camera.

What PR for a Regulated Consumer Brand Actually Looks Like

, , , , , , ,
If you're a hemp supplement company chasing your first national retail placement, or a functional food startup pitching a category no reporter has covered yet, you're solving the same problem either way: consumers who trust the product, and…
Photo of a cheerful young woman smiling at the camera

Health and Wellness Brands Need Investor Visibility Before They Think They Do

, , , , , , , , , , , , , , , ,
Health and wellness brands become very good at building consumer trust. They have to. When a product affects how someone sleeps or manages a chronic condition, every purchase decision runs through a trust filter. But as a wellness company grows,…
Portrait,Of,Confident,Business,Woman,Senior,Lady,Expert,In, PR for fintech IPO or M&A

What to Look for in a Fintech PR Firm for IPO or M&A

, , , , , ,
You might have found us for the wrong reason, but still be in the right place. Let me explain. Most fintech founders or CMOs start the PR agency search by filtering for fintech experience. It makes sense, right? You want someone who knows the…
Blogarama - Blog Directory