Building Brand Authority with PR Strategies: The Power of Perception
Artificial Intelligence, B2B-PR, Cannabis, CMO, commercial drone pr, Emerging Industries, FinTech, founder, HealthTech, Hiring A PR Firm, Hyper-growth brands, IPO, M&A Outcomes, PR Branding, PR Insights, Public Relations Services, TechnologyThe world is hyperconnected, and perception reigns supreme. How stakeholders like consumers, investors, and even employees view organizations can make or break their success. Enter public relations, where strategic communication and the power…
What Is Cancel Culture, and Should You Care?
Consumer PR, Consumer Products PR, Corporate Communications, Crisis Management, Digital PR, Emerging Industries, Hiring A PR Firm, Media Relations, PR Branding, Public Relations Services, Reputation Management, Social Impact, Social Media, Thoughts, TrustHave you ever witnessed a brand or public figure suddenly fall from grace, seemingly overnight? Why does this happen, and how does it affect not just the individuals or entities involved but society as a whole? This phenomenon, known as cancel…
What Does AI Mean for Owned Content?
CMO, Content Marketing, Digital PR, Emerging Industries, founder, Native Content, PR Insights, Public Relations Services, Thought LeadershipWe're living in a post-ChatGPT world. One place where we're seeing a lot of discussion is around content. So what does AI mean for content marketing and content creators? The discussions I'm having with colleagues and clients are two-fold. First,…
Does Google Hate Generated ChatGPT Content?
Artificial Intelligence, Content Marketing, Emerging Industries, SEO, ThoughtsWe find ourselves amid a monumental transformation, a groundbreaking era in which Artificial Intelligence (AI) is reshaping content creation. What initially started as a subtle tremor has now surged onto our digital horizons, offering boundless…
How Much Should Hypergrowth PR Budgets Be?
CMO, Emerging Industries, founder, Hyper-growth brandsBy definition, hypergrowth companies are outliers. Hypergrowth is defined by a compound annual growth rate (CAGR) of 40%. Companies grow that fast by pouring on the gas and reinvesting every dollar back into the company - usually, in the earliest…
Why Is PR So Expensive?
B2B-PR, Emerging Industries, Hiring A PR Firm, Hyper-growth brands, IPO, M&A Outcomes, PR Insights, product launch, Revenue OutcomesI have a friend who once described PR as the "dark arts," and while I completely disagree with that assessment, what he was getting at is he really didn't understand how PR works. Reputable PR firms are the opposite of "dark arts"; they're very…