Cannabis

Why Cannabis Brand Trust Matters More Than Ever

Cannabis, CMO, Emerging Industries, PR Insights, product launch, Trust

Cannabis trust is today's most valuable currency. As a country, the U.S. is experiencing what can best be described as the “age of distrust.” While public distrust in institutions has been escalating for at least a decade, according to…

Consumer Mindsets According to Google for Fall 2022

Cannabis, CMO, Consumer Products PR, Consumer Tech PR, DTC, Lifestyle, PR Insights, product launch

We're just about to round the corner to a key consumer buying season: the fall. And about the only thing that's certain is consumer uncertainty; but consumers aren't giving up on conscious consumption. Nothing shows that more than the latest…

3 Standout PR Strategies for MJ Biz

Cannabis, Competitive Advantage Outcomes, Earned Media, Emerging Industries, Event Marketing, Hiring A PR Firm, Media Relations, PR Insights, PR Outcomes

The cannabis industry is growing rapidly, and with that growth comes an increasing demand for cannabis conferences and events, like the granddaddy, MJ Biz in Las Vegas. Obtaining media coverage at a crowded conference is almost never an accident.…

Why Use a Cannabis PR Agency in Los Angeles?

Cannabis, Emerging Industries, Hiring A PR Firm, Media Relations, product launch, Thoughts

PR firms in major markets come with a premium investment. In today's world, does working with a cannabis PR firm in a major metro market worth it? Yes, because major market PR firms tend to be in touch with media trends and have deeper personal…