How Important Is Social Media to a Cannabis Brand?
Cannabis, Earned Media, Emerging Industries, Hiring A PR Firm, PR Branding, Public Relations Services, Social Impact, Social Media, Social Media AdvertisingDespite the challenges for cannabis brands, social media is important to them.
In 2005, just 5% of American adults were on at least one social media platform. By 2020, that number had risen to 72%. And as social media has become a ubiquitous…
Using PR to Accelerate Cannabis Business Goals & Media Coverage
Cannabis, Earned Media, Emerging Industries, PR Insights, product launch, Public Relations Services2022 promises to be another intense news year and while there is no shortage of news stories, there IS a shortage of journalists; fewer journalists means fewer stories. With the mid-terms and a potentially all-consuming COVID news cycle, cannabis…
Why Should Psychedelic Companies Invest in PR Now?
Cannabis, Digital PR, Earned Media, Emerging Industries, Hiring A PR Firm, Hyper-growth brands, Owned Media, Paid Media, PR Branding, Psybicilin, Psychedelics, Public Relations Services, Reputation Management, Social Media, ThoughtsIf the legalization of marijuana in a growing number of states has taught us anything, there will likely be an emerging market for other products like psychedelics, as interest grows in their recreational and medicinal benefits. The stigma around…
3 Tips for Cannabis Brands to Make News in 2022
Cannabis, Cause Partnerships, Earned Media, Emerging Industries, Lifestyle, Media Relations, PR Insights, product launch, Social Impact, TrustCannabis PR is changing as fast as the cannabis industry is changing. Our 3 tips for cannabis brands to make news and engage journalists include incorporating larger consumer and cultural trends.
In order to secure earned media today, cannabis…
How To Choose The Best Cannabis PR Firm For You
Cannabis, CMO, Digital PR, founder, Hiring A PR Firm, PR Branding, Public Relations ServicesWhat is a top cannabis firm anyway? How important is it that someone else thinks a PR agency is great? What YOU need to know is if a leading cannabis firm is right for YOU. If you are leading a cannabis business or are trying to grow and develop…
What Is A Hypergrowth Company?
Cannabis, Digital PR, Global Brands, Hiring A PR Firm, Hyper-growth brands, PR Branding, Public Relations ServicesIf there’s a single buzzword that describes what every entrepreneur and investor is chasing right now, it’s “hyper-growth.” Hypergrowth refers to the exponential expansion that certain businesses experience as they quickly go from non-entity…