FinTech

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How Does PR Help Consumer Platforms Differentiate in a Crowded Category?

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PR helps consumer platforms stand out by establishing credible buying criteria, earning independent coverage, and giving search engines and AI tools a clearer account of what makes the platform different. On March 3, 2026 the FDA sent warning…
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Why Regulated Brands Need Earned Media More Than Advertising

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Regulated brands can't lean on advertising the way other companies do. Restrictions on product claims mean earned media carries more of the weight. Here's what that means in practice: Advertising controls the message. Earned media supplies…
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What to Look for in a Fintech PR Firm for IPO or M&A

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You might have found us for the wrong reason, but still be in the right place. Let me explain. Most fintech founders or CMOs start the PR agency search by filtering for fintech experience. It makes sense, right? You want someone who knows the…
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The Difference Between PR for Product and PR for Capital

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When companies begin raising capital, PR takes on a second responsibility.  Most consumer brands build their PR playbook around a single goal: earning the trust and attention of customers. Coverage drives awareness trust, marketing efficiency…
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How Consumers Decide to Trust a Fintech Brand

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Security better be a given. If your fintech app has real gaps there, trust is the least of your problems. What’s more interesting, and more instructive, is how consumers evaluate trust beyond the basic expectation that security exists. Recent…
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Why CEOs Are Losing Confidence in CMOs, and How PR Closes the Gap

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A new survey from Boathouse dropped this week, and if you work in marketing or PR, it deserves more than a scroll-past, because CEO confidence in CMO performance is down, but the more interesting take away doesn't fit into the headline. The…
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