HealthTech

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Why Regulated Brands Need Earned Media More Than Advertising

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Regulated brands can't lean on advertising the way other companies do. Restrictions on product claims mean earned media carries more of the weight. Here's what that means in practice: Advertising controls the message. Earned media supplies…
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Health and Wellness Brands Need Investor Visibility Before They Think They Do

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Health and wellness brands become very good at building consumer trust. They have to. When a product affects how someone sleeps or manages a chronic condition, every purchase decision runs through a trust filter. But as a wellness company grows,…
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The Difference Between PR for Product and PR for Capital

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When companies begin raising capital, PR takes on a second responsibility.  Most consumer brands build their PR playbook around a single goal: earning the trust and attention of customers. Coverage drives awareness trust, marketing efficiency…
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How To Measure Healthtech PR Before The Next Raise

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By the time you start preparing for a raise, investors have usually already started forming a view. At some point, usually well before the process formally begins, you’ve been asked to “get PR in place.” Build visibility, shape the…
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Why CEOs Are Losing Confidence in CMOs, and How PR Closes the Gap

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A new survey from Boathouse dropped this week, and if you work in marketing or PR, it deserves more than a scroll-past, because CEO confidence in CMO performance is down, but the more interesting take away doesn't fit into the headline. The…
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10 High-Stakes Brand Moments That Require a PR Agency

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And Which One to Hire Not every PR moment is created equal. Most companies manage routine visibility just fine: product announcements, award submissions, a steady cadence of trade press. That's standard operating altitude. But high-stakes brand…
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