3 Storytelling Trends for Businesses in 2022
CMO, Corporate Communications, Emerging Industries, Hyper-growth brands, Messaging, PR Branding, PR InsightsToday's brands are looking for ways to differentiate. Brand storytelling trends for businesses and especially emerging industries or hyper-growth brands are an important strategy, especially those in competitive industries. Brand storytelling…
How To Choose The Best Cannabis PR Firm For You
Cannabis, CMO, Digital PR, founder, Hiring A PR Firm, PR Branding, Public Relations ServicesWhat is a top cannabis firm anyway? How important is it that someone else thinks a PR agency is great? What YOU need to know is if a leading cannabis firm is right for YOU. If you are leading a cannabis business or are trying to grow and develop…
What Is A Hypergrowth Company?
Cannabis, Digital PR, Global Brands, Hiring A PR Firm, Hyper-growth brands, PR Branding, Public Relations ServicesIf there’s a single buzzword that describes what every entrepreneur and investor is chasing right now, it’s “hyper-growth.” Hypergrowth refers to the exponential expansion that certain businesses experience as they quickly go from non-entity…
The Importance of Journalist Relationships in Cannabis PR
Cannabis, Earned Media, Emerging Industries, Hiring A PR Firm, PR InsightsHow important are journalist relationships to cannabis PR? That depends on your strategic objectives and how you're incorporating cannabis pr into your cannabis marketing. Cannabis is still an emerging industry, and while it has changed dramatically…
3 Cannabis Branding Tips for Businesses Preparing for Adult-Use
Cannabis, CMO, Emerging Industries, founderCannabis Branding Is About To Become Extremely Important To Cannabis CMOs and Founders
Adult-use marijuana is on the ballot and in the minds of thousands of people in the United States this fall. Adult-use, especially in California, because…
3 Massive Cultural Trends for Emerging Brands
CMO, Consumer Products PR, Emerging Industries, Lifestyle, PR Branding, PR Insights, product launch, Psybicilin, Psychedelics, Purpose Driven, Social Impact, Technology[4 minute read time] Today's CMOs are constantly scanning the news and social networks for the latest trends and cultural shifts. For emerging brands, cultural trends and shifts couldn't be more important. But even the savviest of CMOs needs…