Emerging Industries

Using PR to Accelerate Cannabis Business Goals & Media Coverage

Using PR to Accelerate Cannabis Business Goals & Media Coverage

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2022 promises to be another intense news year and while there is no shortage of news stories, there IS a shortage of journalists; fewer journalists means fewer stories. With the mid-terms and a potentially all-consuming COVID news cycle, cannabis…
Psychedelic Companies

Why Should Psychedelic Companies Invest in PR Now?

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If the legalization of marijuana in a growing number of states has taught us anything, there will likely be an emerging market for other products like psychedelics, as interest grows in their recreational and medicinal benefits. The stigma around…
3 tips for cannabis brands to make news

3 Tips for Cannabis Brands to Make News in 2022

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Cannabis PR is changing as fast as the cannabis industry is changing. Our 3 tips for cannabis brands to make news and engage journalists include incorporating larger consumer and cultural trends. In order to secure earned media today, cannabis…
psybicilin PR lessons from cannabis

3 PR Lessons Psybicilin Can Learn from Cannabis

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Psybicilin is coming in hot as a curiosity in magic mushrooms blossoms. Aside from early adopters, psybicilin is mostly an unknown quantity to most consumers. Now is a great time for psybicilin to learn some PR lessons from cannabis. It won't…
3 brand storytelling trends for 2022

3 Storytelling Trends for Businesses in 2022

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Today's brands are looking for ways to differentiate. Brand storytelling trends for businesses and especially emerging industries or hyper-growth brands are an important strategy, especially those in competitive industries. Brand storytelling…
best cannabis pr firm

How To Choose The Best Cannabis PR Firm For You

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What is a top cannabis firm anyway? How important is it that someone else thinks a PR agency is great? What YOU need to know is if a leading cannabis firm is right for YOU. If you are leading a cannabis business or are trying to grow and develop…